Today, building technology companies are finding that they need to compete against new digital players, own-brand retailers and low-cost suppliers. Additionally, their customers now have higher expectations.
Digital solutions are an opportunity to overcome these challenges. They enable companies to concentrate on the needs of end users, including decision makers. The next few years will see new digital business models established alongside existing business that focuse purely on products. It follows that digital services can be decisive for business success.
Together with you, we develop new digital business models. Thanks to our experience in the field of smart building, we can effectively implement ideas and bring them to market. Our experts use proven methods and agile thinking to turn your idea into a successful business model.
Creating Added Value with Business Model Innovation
To stand out from the international competition, new players in the market and private labels, manufacturers of building technology need digital business models.
We have the experience to develop a ‘digital innovation’ model, independently or together with your own teams. Our portfolio includes diverse workshop formats, the creation of digitalisation and data strategies, and conception of digital services.
This is how we help you expand your market position, set yourself apart from the competition, monetise existing know-how and achieve success in new ecosystems.
Getting Closer to Decision Makers and End Customers
Complex solutions are worth little if users and decision makers don’t accept them, so customer insights, user experience and usability are key to maximising impact.
With a neutral viewpoint, our customer and user-experience teams help manufacturers find solutions that focus on the end customer’s needs, using customer interviews and a methodology we have fine-tuned over countless successful projects. This generate solutions that work, are intuitive to use and visually convincing, regardless of the medium – be it a website or portal, mobile app or external elements that interact with the customer’s screen.
In this way, we help you strike a chord with users and intermediaries alike.
Leading Interdisciplinary Digital Development Projects to Success
The digitalisation of products and services requires a combination of domain knowledge and digital know-how. Companies must integrate established partners, newcomers and a variety of systems while successfully navigating the transformation of existing processes or established ways of working.
We have been applying the principles of agile development to software projects for years, and have successfully transferred this method to the development of devices (hardware, mechanics and electronics). This puts us in a unqiue position to help you achieve your digitalisation goals. We can effectively develop and industrialise networked digital (IoT) products and services in an agile way up to the point of mass production, in compliance with certification and regulation requirements, exactly as your market demands. We can also help you identify suitable partners for manufacture.
In this way, we ensure you get future-proof software and devices to market on time – either independently or working together with your team.
Ensuring Data and Cyber Security for Digital Solutions
Digital products and solutions operate at the interface between the private and public, which creates security vulnerabilities and exposes data to attack. Companies, users and data all need protection, as does the manufacturer’s brand image.
Zühlke provides lasting cyber protection for both manufacturers and end users – with preventive threat modelling, architecture reviews, custom-made security concepts for new solutions and robust new system architectures.
With our rigorous, all-encompassing approach, we turn the security of your system into a unique selling point.
Are you interested in our projects and insights?
Having a PhD in Technology from ETH Zurich, Thomas Meyer has a strong background in balancing business development and finding solutions in IT and Tech environments. He has worked as a project manager in several healthcare projects. He is looking forward to support healthcare clients in Asia in their digital transformation journey.
Based in Hong Kong for over 7 years, Polina Milashevskaya has worked across different sectors and founded her own successful startup. With her cross-industry work experience, she works closely with clients to drive business development for Zühlke in Hong Kong. Polina believes that innovation paves the way for a better world and contributes with passion to the success of customers on their digitalisation journeys. She holds a Bachelor’s Degree in International Management, with an MBA degree from CUHK specialising in China Business.
Gabriele Baierlein joined Zühlke in 2016. She has already acquired more than 20 years of sales and leadership experience and led complex service deals in international IT companies. At Zühlke, Gabriele takes a leading role in shaping the future of consumer goods & the building industry. She is also a lecturer at the FOM University of Applied Science of Munich and at the Chamber of Industry & Commerce in Bavaria in the areas of economics and project management.
Adam Cole is a business development executive who enjoys building partnerships, understanding partners’ biggest challenges, shaping their strategic vision and delivering value through Zuhlke’s many solution offerings. An honest, passionate team player who always puts the client first and is constantly looking for new, innovative ways to build meaningful solutions that make a real difference.