Smallest data

How the Smallest Data tracks the biggest assets

Big Data is a massive misnomer. Many people believe that meaningful insights can only come from vast quantities of data. Indeed, many companies cling to the belief that, to be better informed, they have to collect ever more data. Often, however valuable intelligence can be drawn from the sparsest of data – as this fascinating case study proves. 

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Wolfgang Emmerich

Wolfgang Emmerich

CEO UK & Partner
Contact person for United Kingdom

Wolfgang Emmerich is a Partner and co-founder of the Zühlke Group. He serves on the Group Executive Committee and is responsible for delivering the growth of Zühlke’s market share in the UK market.