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can banks help their customers to manage their finances better? What priorities should be set, and what existing best-practice approaches and real-life use cases are available? Get the insights in our whitepaper. \u003C\u002Fp>",{"id":218,"sharedMediaLegend":219,"mediaImage":220,"name":227},"5600",null,{"url":221,"width":222,"height":223,"alt":224,"title":219,"size":225,"mime":226,"variations":219},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Ffinancial_literacy.jpg",1000,750,"young female checking her phone",144010,"image\u002Fjpeg","financial_literacy.jpg",[229],{"__typename":230,"id":231,"ctaLink":232,"pgSharedText":235,"pgSharedTitle":239,"pgSharedCtaLink":240},"ParagraphPgText","27555",{"title":233,"url":234,"internal":204},"Read Whitepaper","https:\u002F\u002Fwww.zuehlke.com\u002Fsystem\u002Ffiles\u002Fdocuments\u002Fzuhlke-whitepaper-financial-literacy-english.pdf#https:\u002F\u002F224afec21ae5451da7d33649616c3d9e.svc.dynamics.com\u002Ft\u002Fformdoi\u002F1286303a-c1fe-4116-ac27-37145478e283",{"value":236,"processed":237,"format":238},"\u003Cp>A survey commissioned by Zühlke has shown that \u003Cstrong>many bank customers in German-speaking countries are lacking in financial literacy\u003C\u002Fstrong> and either don’t have suitable financial strategies for wealth creation or aren’t implementing them properly. Significant \u003Cstrong>differences are evident in this context that reflect socio-demographic factors.\u003C\u002Fstrong> From this, we can determine \u003Cstrong>five different types of people when it comes to finance.\u003C\u002Fstrong>  \u003C\u002Fp>\r\n\r\n\u003Cp>This baseline situation has \u003Cstrong>great business relevance for banks\u003C\u002Fstrong>, as the survey clearly shows that new services and offerings in this area would offer \u003Cstrong>financial service providers great potential for differentiation.\u003C\u002Fstrong> Against the backdrop of the rise in global inflation, how can banks help their customers to manage their finances better? What priorities should be set, and what existing \u003Cstrong>best-practice approaches and real-life use cases are available?\u003C\u002Fstrong> What are the opportunities offered by approaches such as \u003Cstrong>hyper-personalisation, gamification and the metaverse megatrend?\u003C\u002Fstrong> \u003C\u002Fp>\r\n\r\n\u003Cp>Download the financial literacy publication by Zühlke now and benefit from its valuable insights. \u003C\u002Fp>\r\n","\u003Cp>A survey commissioned by Zühlke has shown that \u003Cstrong>many bank customers in German-speaking countries are lacking in financial literacy\u003C\u002Fstrong> and either don’t have suitable financial strategies for wealth creation or aren’t implementing them properly. Significant \u003Cstrong>differences are evident in this context that reflect socio-demographic factors.\u003C\u002Fstrong> From this, we can determine \u003Cstrong>five different types of people when it comes to finance.\u003C\u002Fstrong>  \u003C\u002Fp>\n\n\u003Cp>This baseline situation has \u003Cstrong>great business relevance for banks\u003C\u002Fstrong>, as the survey clearly shows that new services and offerings in this area would offer \u003Cstrong>financial service providers great potential for differentiation.\u003C\u002Fstrong> Against the backdrop of the rise in global inflation, how can banks help their customers to manage their finances better? What priorities should be set, and what existing \u003Cstrong>best-practice approaches and real-life use cases are available?\u003C\u002Fstrong> What are the opportunities offered by approaches such as \u003Cstrong>hyper-personalisation, gamification and the metaverse megatrend?\u003C\u002Fstrong> \u003C\u002Fp>\n\n\u003Cp>Download the financial literacy publication by Zühlke now and benefit from its valuable insights. \u003C\u002Fp>","full_html","Our survey shows that “62% of respondents would be willing to  change banks if they offered appropriate services”",{"title":233,"url":234,"internal":204},[242],{"id":243,"name":244},"7","Banking",{"__typename":246,"id":247,"eyebrow":219,"headerTitleMinimal":248,"intro":249,"media":251,"link":274},"ParagraphPgHeaderSmall","27553"," How banks can turn a lack of financial literacy into added value",{"value":250},"Our whitepaper discovered a lack of financial knowledge among ordinary people and identifies the associated business relevance for banks. 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