Digitalization of the claims process
While complex damage calls for personal support, minor damage needs to be processed in an uncomplicated manner. This is where insurers offering an automated service for can score extra points and strengthen the customer relationship
Insurers suffer from a chronic lack of closeness to their customers. For example, customers might only visit their insurer’s website once a year, such as to extend or switch contracts. Claims are submitted via digital channels even less often. In addition to being the main reason for getting in touch, the claims process is also the point at which the customer finds out whether their insurance company will actually keep their promise to support them. It’s a moment of truth for customers.