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Kantonalbank: defining a solution for the digitally savvy customers",[206,209],{"path":203,"langcode":207},{"id":208},"en",{"path":210,"langcode":211},"\u002Fde\u002Fcase-studies\u002Fdefinition-einer-loesung-fuer-die-digitalaffine-kundschaft-der-beratungsbank",{"id":212},"de",{"id":214,"sharedMediaLegend":215,"mediaImage":216,"name":238},"5169",null,{"url":217,"width":218,"height":219,"alt":220,"title":215,"size":221,"mime":222,"variations":215,"headerMinimalVariations":223},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fdigital-solution.jpg",1133,850,"a woman watching on her mobile phone",82467,"image\u002Fjpeg",[224,229,230,234,237],{"name":225,"url":226,"width":227,"height":228},"FOCAL_POINT32_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fdigital-solution.jpg.webp?itok=sofQhobl",800,533,{"name":225,"url":226,"width":227,"height":228},{"name":231,"url":232,"width":218,"height":233},"FOCAL_POINT169_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_medium\u002Fpublic\u002Fimages\u002Fdigital-solution.jpg.webp?itok=dr2iVG0R",638,{"name":235,"url":236,"width":218,"height":233},"FOCAL_POINT169_LARGE","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_large\u002Fpublic\u002Fimages\u002Fdigital-solution.jpg.webp?itok=3Y4v5uTf",{"name":235,"url":236,"width":218,"height":233},"digital-solution.jpg",{"processed":240},"\u003Cp>How can traditional banks achieve long-term customer loyalty with a young, digital-savvy target group? Find out more in our success story.\u003C\u002Fp>",{"id":214,"sharedMediaLegend":215,"mediaImage":242,"name":238},{"url":217,"width":218,"height":219,"alt":220,"title":215,"size":221,"mime":222,"variations":215},{"id":244,"sharedMediaLegend":215,"mediaImage":245,"name":251},"5168",{"url":246,"width":247,"height":248,"alt":249,"title":215,"size":250,"mime":222,"variations":215},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fthurgauer-kantonalbank-logo-klein.jpg",1635,536,"Logo Thurgauer Kantonalbank",63428,"thurgauer-kantonalbank-logo-klein.jpg",[253,259,267,273,306,312],{"__typename":254,"id":255,"ctaLink":215,"pgSharedText":256,"pgSharedTitle":215,"pgSharedCtaLink":215},"ParagraphPgText","23857",{"value":257,"processed":257,"format":258},"\u003Cul>\u003Cli>\u003Cp class=\"text-lead\">A product strategy that promotes long-term customer loyalty from an early stage\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp class=\"text-lead\">Preparation of the strategic make\u002Fbuy\u002Fadapt decision \u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp class=\"text-lead\">Support with decision-making and a roadmap for the management team\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>","full_html",{"__typename":254,"id":260,"ctaLink":261,"pgSharedText":264,"pgSharedTitle":215,"pgSharedCtaLink":266},"13348",{"title":262,"url":263,"internal":7},"Explore our banking industry services","\u002Fen\u002Findustries\u002Fbanking",{"value":265,"processed":265,"format":258},"\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.tkb.ch\u002Fueber-uns\" target=\"_blank\">Thurgauer Kantonalbank (TKB)\u003C\u002Fa>, a regional advisory and retail bank, wants to develop a complete solution for its digitally savvy customers. Zühlke develops a product strategy and a roadmap together with TKB.\u003C\u002Fp>",{"title":262,"url":263,"internal":7},{"__typename":254,"id":268,"ctaLink":215,"pgSharedText":269,"pgSharedTitle":272,"pgSharedCtaLink":215},"13349",{"value":270,"processed":271,"format":258},"\u003Cp>A young and digitally savvy clientele is making increasing use of the free basic services offered by purely digital banks. TKB wants to meet the needs and expectations of these customers across all phases of life. The preliminary study determines whether a stand-alone mobile solution has the potential to set the company apart from new competitors and thus increase market penetration. The aim is to offer a simple banking product in order to bind customers to TKB as early as possible for the long term. One challenge here is that the solution has to be embedded in the banking context. A decision has to be made about whether to integrate a solution into the existing product range or whether to opt for a stand-alone solution.\u003C\u002Fp>\r\n","\u003Cp>A young and digitally savvy clientele is making increasing use of the free basic services offered by purely digital banks. TKB wants to meet the needs and expectations of these customers across all phases of life. The preliminary study determines whether a stand-alone mobile solution has the potential to set the company apart from new competitors and thus increase market penetration. The aim is to offer a simple banking product in order to bind customers to TKB as early as possible for the long term. One challenge here is that the solution has to be embedded in the banking context. A decision has to be made about whether to integrate a solution into the existing product range or whether to opt for a stand-alone solution.\u003C\u002Fp>","Digitally savvy target group attracted to neobanks",{"__typename":274,"id":275,"eyebrow":215,"pgQuoteRefQuote":276,"hideImage":215,"hideFunctionAndCompany":215,"bigQuote":215},"ParagraphPgQuote","13352",[277],{"status":7,"id":278,"promote":279,"quotePersonDesc":280,"quotePersonName":281,"quoteText":282,"profileImage":283,"title":305},"6274",false,"Head of Digital Channels, Thurgauer Kantonalbank","Marco Looser","The customer-centric approach in the preliminary study ensures that we have a sound basis for decision-making when planning the digital channels.",{"id":284,"sharedMediaLegend":215,"mediaImage":285,"name":304},"5170",{"url":286,"width":287,"height":288,"alt":289,"title":215,"size":290,"mime":222,"variations":215,"quoteVariations":291},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fmarco-looser-tkb.jpg",490,600,"Marco Loser, Head of Digital Channels, Thurgauer Cantonal Bank",57307,[292,296,299,302,303],{"name":293,"url":294,"width":295,"height":295},"FOCAL_POINT11_EXTRA_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_extra_small\u002Fpublic\u002Fimages\u002Fmarco-looser-tkb.jpg.webp?itok=3MHXcHfO",400,{"name":297,"url":298,"width":287,"height":287},"FOCAL_POINT11_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002Fmarco-looser-tkb.jpg.webp?itok=-nIsH3-2",{"name":300,"url":301,"width":287,"height":287},"FOCAL_POINT11_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_medium\u002Fpublic\u002Fimages\u002Fmarco-looser-tkb.jpg.webp?itok=IKKj7q93",{"name":300,"url":301,"width":287,"height":287},{"name":300,"url":301,"width":287,"height":287},"marco-looser-tkb.jpg","Marco Looser, Thurgauer Kantonalbank",{"__typename":254,"id":307,"ctaLink":215,"pgSharedText":308,"pgSharedTitle":311,"pgSharedCtaLink":215},"13350",{"value":309,"processed":310,"format":258},"\u003Cp>Specialists from CX, technology and business work together in a single team. \u003Ca href=\"https:\u002F\u002Fwww.zuehlke.com\u002Fen\u002Finsights\u002Fa-better-customer-experience-in-banking-through-the-optimal-use-of-humans-and-machines\" target=\"_blank\">Customer needs are validated\u003C\u002Fa> by means of interviews, and ideas for an ideal mobile banking product are developed together in several ideation workshops. These ideas are put to the test by end customers using a prototype. Based on the needs identified, a decision is made to integrate the solution into the existing product range.\u003C\u002Fp>\r\n","\u003Cp>Specialists from CX, technology and business work together in a single team. \u003Ca href=\"https:\u002F\u002Fwww.zuehlke.com\u002Fen\u002Finsights\u002Fa-better-customer-experience-in-banking-through-the-optimal-use-of-humans-and-machines\" target=\"_blank\">Customer needs are validated\u003C\u002Fa> by means of interviews, and ideas for an ideal mobile banking product are developed together in several ideation workshops. These ideas are put to the test by end customers using a prototype. Based on the needs identified, a decision is made to integrate the solution into the existing product range.\u003C\u002Fp>","Creating the product vision with an interdisciplinary team",{"__typename":254,"id":313,"ctaLink":215,"pgSharedText":314,"pgSharedTitle":317,"pgSharedCtaLink":215},"13351",{"value":315,"processed":316,"format":258},"\u003Cp>A product vision and a prototype are subsequently developed. The solution is also evaluated from an IT perspective and the make\u002Fbuy\u002Fadapt decision is strategically prepared. Thanks to the implementationoriented, concrete recommendations and a roadmap, the management team can efficiently decide on the further course of action.\u003C\u002Fp>\r\n","\u003Cp>A product vision and a prototype are subsequently developed. The solution is also evaluated from an IT perspective and the make\u002Fbuy\u002Fadapt decision is strategically prepared. Thanks to the implementationoriented, concrete recommendations and a roadmap, the management team can efficiently decide on the further course of action.\u003C\u002Fp>","Mobile banking solution for a broad customer segment",[319],{"id":320,"name":321},"7","Banking",[323,326,329],{"id":324,"name":325},"19","Digital strategy",{"id":327,"name":328},"887","Business transformation",{"id":330,"name":331},"21","Software engineering",{"processed":333},"",[335,364,400,433],{"id":336,"path":337,"sharedTeaserTitle":338,"sharedTeaserRefMedia":339,"sharedTaxrefIndustries":357,"sharedTaxrefExpertises":359},"8582","\u002Fen\u002Fcase-studies\u002Farkhon-by-gsg-empowers-institutions-to-enter-the-digital-asset-ecosystem","ARKHON by GSG enables access to digital asset 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