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& Zühlke: Competitive edge through an innovative user experience",[206,209],{"path":203,"langcode":207},{"id":208},"en",{"path":210,"langcode":211},"\u002Fde\u002Fcase-studies\u002Felra-zuehlke-wettbewerbsvorteil-durch-innovative-user-experience",{"id":212},"de",{"id":214,"sharedMediaLegend":215,"mediaImage":216,"name":236},"167331",null,{"url":217,"width":218,"height":219,"alt":220,"title":215,"size":221,"mime":222,"variations":215,"headerMinimalVariations":223},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fwoodwork-elra.jpg",652,435,"Woodworking machine from 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develop innovative software for electric drives and create the basis for future market success.\u003C\u002Fp>",{"id":214,"sharedMediaLegend":215,"mediaImage":240,"name":236},{"url":217,"width":218,"height":219,"alt":220,"title":215,"size":221,"mime":222,"variations":215},{"id":242,"sharedMediaLegend":215,"mediaImage":243,"name":249},"167330",{"url":244,"width":245,"height":246,"alt":247,"title":215,"size":248,"mime":222,"variations":215},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Felra-logo.jpg",474,310,"Logo ELRA with the claim \"Empowering ideas since 1978\"",17765,"elra-logo.jpg",[251,258,265,271,277],{"__typename":252,"id":253,"ctaLink":215,"pgSharedText":254,"pgSharedTitle":215,"pgSharedCtaLink":215},"ParagraphPgText","22268",{"value":255,"processed":256,"format":257},"\u003Cp>In the dynamic landscape of drive technology, ELRA – a leading drive solutions and motors supplier – wanted to strengthen its market position. Together with Zühlke, ELRA developed cutting-edge parameterisation software for electric drives. This innovative solution not only saved development time and costs for ELRA, but it also simplifies the parameterisation process for ELRA's customers, saving them time and money\u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cstrong>\"With Zühlke as an experienced development partner, we were not only able to shorten the time-to-market of our software, but also to increase our customer focus and competitiveness.\"\u003C\u002Fstrong>\u003Cbr \u002F>\r\nDušan Vranješ, Head of Sales\u002FKey Account Management, ELRA\u003C\u002Fp>\r\n\r\n\u003Cp>\u003Cbr \u002F>\r\nDo you want to learn more about the project? Watch the video now or keep reading for the key facts below:\u003C\u002Fp>\r\n","\u003Cp>In the dynamic landscape of drive technology, ELRA – a leading drive solutions and motors supplier – wanted to strengthen its market position. Together with Zühlke, ELRA developed cutting-edge parameterisation software for electric drives. This innovative solution not only saved development time and costs for ELRA, but it also simplifies the parameterisation process for ELRA's customers, saving them time and money\u003C\u002Fp>\n\n\u003Cp>\u003Cstrong>\"With Zühlke as an experienced development partner, we were not only able to shorten the time-to-market of our software, but also to increase our customer focus and competitiveness.\"\u003C\u002Fstrong>\u003Cbr>\nDušan Vranješ, Head of Sales\u002FKey Account Management, ELRA\u003C\u002Fp>\n\n\u003Cp>\u003Cbr>\nDo you want to learn more about the project? Watch the video now or keep reading for the key facts below:\u003C\u002Fp>","full_html",{"__typename":259,"id":260,"title":215,"media":261,"text":215,"primaryImage":215,"pgSharedTitle":264},"ParagraphPgContentVideoHighlight","22558",{"id":262,"mediaOembedVideo":263},"167333","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=QK1zzi-zgE0","Competitive edge through an innovative user experience",{"__typename":252,"id":266,"ctaLink":215,"pgSharedText":267,"pgSharedTitle":270,"pgSharedCtaLink":215},"22269",{"value":268,"processed":269,"format":257},"\u003Cp>ELRA, an Austrian company based in Jois, Burgenland, develops superior drive solutions that have been used worldwide for over 40 years. To future-proof the business, ELRA started developing MotorMate – a software for the parameterisation of electric drives. Since ELRA and Zühlke are both part of \u003Ca href=\"https:\u002F\u002Fleitbetriebe.at\u002Fen\u002F\" target=\"_blank\">Austria’s ‘Leitbetriebe’ Excellence Platform\u003C\u002Fa>, contributing to a strong innovation network with a focus on \u003Ca href=\"https:\u002F\u002Fwww.zuehlke.com\u002Fen\u002Finsights\u002Finnovation-ecosystem-data-led-co-innovation\" target=\"_blank\">ecosystems\u003C\u002Fa>, and since the electronic development in this project was very complex, our team was chosen to support ELRA.\u003C\u002Fp>\r\n","\u003Cp>ELRA, an Austrian company based in Jois, Burgenland, develops superior drive solutions that have been used worldwide for over 40 years. To future-proof the business, ELRA started developing MotorMate – a software for the parameterisation of electric drives. Since ELRA and Zühlke are both part of \u003Ca href=\"https:\u002F\u002Fleitbetriebe.at\u002Fen\u002F\" target=\"_blank\">Austria’s ‘Leitbetriebe’ Excellence Platform\u003C\u002Fa>, contributing to a strong innovation network with a focus on \u003Ca href=\"https:\u002F\u002Fwww.zuehlke.com\u002Fen\u002Finsights\u002Finnovation-ecosystem-data-led-co-innovation\" target=\"_blank\">ecosystems\u003C\u002Fa>, and since the electronic development in this project was very complex, our team was chosen to support ELRA.\u003C\u002Fp>","Innovation as basis to future-proof the organisation",{"__typename":252,"id":272,"ctaLink":215,"pgSharedText":273,"pgSharedTitle":276,"pgSharedCtaLink":215},"22270",{"value":274,"processed":275,"format":257},"\u003Cp>During the collaboration, Zühlke supported ELRA through the entire innovation process, including project management, \u003Ca href=\"https:\u002F\u002Fwww.zuehlke.com\u002Fen\u002Fexpertise\u002Fsoftware-engineering\" target=\"_blank\">engineering, software and interface development.\u003C\u002Fa> Agile development methodologies, coupled with regular user tests, provided a significant market advantage.\u003C\u002Fp>\r\n\r\n\u003Cp>During the commissioning of a drive, the configuration software is the first touchpoint that end-customers have with ELRA. So, the team also focused on creating an \u003Ca href=\"https:\u002F\u002Fwww.zuehlke.com\u002Fen\u002Fexpertise\u002Fdigital-experience\" target=\"_blank\">intuitive user concept \u003C\u002Fa>with customisable dashboards as well as very high stability, user-friendliness, and exceptional performance. \u003C\u002Fp>\r\n","\u003Cp>During the collaboration, Zühlke supported ELRA through the entire innovation process, including project management, \u003Ca href=\"https:\u002F\u002Fwww.zuehlke.com\u002Fen\u002Fexpertise\u002Fsoftware-engineering\" target=\"_blank\">engineering, software and interface development.\u003C\u002Fa> Agile development methodologies, coupled with regular user tests, provided a significant market advantage.\u003C\u002Fp>\n\n\u003Cp>During the commissioning of a drive, the configuration software is the first touchpoint that end-customers have with ELRA. So, the team also focused on creating an \u003Ca href=\"https:\u002F\u002Fwww.zuehlke.com\u002Fen\u002Fexpertise\u002Fdigital-experience\" target=\"_blank\">intuitive user concept \u003C\u002Fa>with customisable dashboards as well as very high stability, user-friendliness, and exceptional performance. \u003C\u002Fp>","Focus on user experience and performance",{"__typename":252,"id":278,"ctaLink":215,"pgSharedText":279,"pgSharedTitle":282,"pgSharedCtaLink":215},"22271",{"value":280,"processed":281,"format":257},"\u003Cp>The agile collaboration not only reduced software’s time-to-market, but also increased the customer focus and competitiveness for ELRA in a highly volatile market environment. The solution’s exceptional stability, user-friendliness, and high performance met the additional requirements of the project. Lastly, user feedback highlighted that intuitive design was crucial for helping inexperienced users make the most of the solution, contributing to ELRA´s future market success. \u003C\u002Fp>\r\n","\u003Cp>The agile collaboration not only reduced software’s time-to-market, but also increased the customer focus and competitiveness for ELRA in a highly volatile market environment. The solution’s exceptional stability, user-friendliness, and high performance met the additional requirements of the project. 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