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Additionally, they wanted to identify areas of untapped potential in the Supercard app. \u003Cbr>\u003Cbr>The goal was to establish the app as the central gateway to the Supercard partner network and increase interaction by identifying new requirements and developing new services while enhancing existing ones.\u003C\u002Fp>",{"__typename":256,"id":291,"ctaLink":215,"pgSharedText":292,"pgSharedTitle":294,"pgSharedCtaLink":215},"31380",{"value":293,"processed":293,"format":260},"\u003Cp>Coop’s Supercard team turned to our retail and customer experience experts for help. To advance their vision, we used an outside-in approach to create a comprehensive knowledge base. \u003Cbr>\u003Cbr>During the analysis phase, we extracted insights by conducting customer interviews and contextual inquiries. 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