[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"node-by-slug-\u002Fen\u002Fcase-studies\u002Fchugai-pharmaceuticals-digital-services-beyond-the-pill-en":3,"related-content-view":292},["Reactive",4],{"entity":5,"errors":-1},{"__typename":6,"status":7,"metatag":8,"id":202,"path":203,"title":204,"translations":205,"sharedHeaderRefMedia":213,"sharedTeaserTitle":204,"sharedTeaserText":238,"sharedTeaserRefMedia":240,"logo":242,"sharedParagraphs":252,"sharedTaxrefIndustries":282,"sharedTaxrefExpertises":286,"sharedIntroText":290,"sharedCtaLink":215},"NodeProject",true,[9,14,18,21,25,30,34,38,42,46,50,54,58,62,66,69,73,76,79,81,84,87,91,95,99,103,107,111,115,119,123,127,131,135,139,142,145,148,151,154,157,160,163,166,170,174,177,181,185,189,192,196,200],{"tag":10,"attributes":11},"meta",{"name":12,"content":13},"title","Chugai Pharmaceuticals: Digital Services ‹Beyond the Pill›",{"tag":10,"attributes":15},{"name":16,"content":17},"description","Pharmaceutical company Chugai wanted to launch new digital services in Europe. Zühlke developed a range of strategic action plans.",{"tag":10,"attributes":19},{"name":20,"content":17},"abstract",{"tag":10,"attributes":22},{"name":23,"content":24},"icbm","51.525772, -0.082716",{"tag":26,"attributes":27},"link",{"rel":28,"href":29},"canonical","https:\u002F\u002Fcms.zuehlke.com\u002Fen\u002Fcase-studies\u002Fchugai-pharmaceuticals-digital-services-beyond-the-pill",{"tag":10,"attributes":31},{"name":32,"content":33},"robots","index, follow",{"tag":26,"attributes":35},{"rel":36,"href":37},"shortlink","https:\u002F\u002Fcms.zuehlke.com\u002Fapi\u002Fgraphql",{"tag":26,"attributes":39},{"rel":40,"href":41},"image_src","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002Fdigitalisation-pharma-industry_0.jpg?itok=wvePsPnj,https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":43},{"name":44,"content":45},"referrer","unsafe-url",{"tag":10,"attributes":47},{"name":48,"content":49},"rights","Copyright ©2026 | Zühlke Engineering AG | All rights reserved.",{"tag":10,"attributes":51},{"property":52,"content":53},"og:site_name","Zühlke Engineering AG",{"tag":10,"attributes":55},{"property":56,"content":57},"og:type","website",{"tag":10,"attributes":59},{"property":60,"content":61},"og:url","https:\u002F\u002Fwww.zuehlke.com\u002Fen\u002Fcase-studies\u002Fchugai-pharmaceuticals-digital-services-beyond-the-pill",{"tag":10,"attributes":63},{"property":64,"content":65},"og:title","Chugai Pharmaceuticals: Digital Services ‹Beyond the Pill› – Zühlke",{"tag":10,"attributes":67},{"property":68,"content":17},"og:description",{"tag":10,"attributes":70},{"property":71,"content":72},"og:image","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002Fdigitalisation-pharma-industry_0.jpg?itok=wvePsPnj",{"tag":10,"attributes":74},{"property":71,"content":75},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":77},{"property":78,"content":72},"og:image:url",{"tag":10,"attributes":80},{"property":78,"content":75},{"tag":10,"attributes":82},{"property":83,"content":72},"og:image:secure_url",{"tag":10,"attributes":85},{"property":83,"content":86},"https:\u002F\u002Fwww.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":88},{"property":89,"content":90},"og:image:alt","image",{"tag":10,"attributes":92},{"property":93,"content":94},"og:updated_time","2025-12-29",{"tag":10,"attributes":96},{"property":97,"content":98},"place:location:longitude","7.438014",{"tag":10,"attributes":100},{"property":101,"content":102},"place:location:latitude","46.947944",{"tag":10,"attributes":104},{"property":105,"content":106},"og:street_address","80 Great Eastern Street",{"tag":10,"attributes":108},{"property":109,"content":110},"og:locality","London",{"tag":10,"attributes":112},{"property":113,"content":114},"og:region","England",{"tag":10,"attributes":116},{"property":117,"content":118},"og:postal_code","EC2A 3JL",{"tag":10,"attributes":120},{"property":121,"content":122},"og:country_name","United Kingdom",{"tag":10,"attributes":124},{"property":125,"content":126},"og:email","london@zuhlke.com",{"tag":10,"attributes":128},{"property":129,"content":130},"og:phone_number","+44 20 7113 5000",{"tag":10,"attributes":132},{"property":133,"content":134},"og:locale","en_CH",{"tag":10,"attributes":136},{"property":137,"content":138},"og:locale:alternate","de_CH",{"tag":10,"attributes":140},{"property":137,"content":141},"de_DE",{"tag":10,"attributes":143},{"property":137,"content":144},"en_DE",{"tag":10,"attributes":146},{"property":137,"content":147},"en_AT",{"tag":10,"attributes":149},{"property":137,"content":150},"de_AT",{"tag":10,"attributes":152},{"property":137,"content":153},"en_HK",{"tag":10,"attributes":155},{"property":137,"content":156},"en_SR",{"tag":10,"attributes":158},{"property":137,"content":159},"en_BG",{"tag":10,"attributes":161},{"property":137,"content":162},"en_SG",{"tag":10,"attributes":164},{"property":137,"content":165},"en_GB",{"tag":10,"attributes":167},{"property":168,"content":169},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fzuehlke.group",{"tag":10,"attributes":171},{"property":172,"content":173},"article:published_time","2021-09-29",{"tag":10,"attributes":175},{"property":176,"content":94},"article:modified_time",{"tag":10,"attributes":178},{"name":179,"content":180},"twitter:card","summary_large_image",{"tag":10,"attributes":182},{"name":183,"content":184},"twitter:site","@zuehlke_group",{"tag":10,"attributes":186},{"name":187,"content":188},"twitter:site:id","247189965",{"tag":10,"attributes":190},{"name":191,"content":90},"twitter:image:alt",{"tag":10,"attributes":193},{"name":194,"content":195},"twitter:image","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002Fdigitalisation-pharma-industry_0.jpg?itok=wvePsPnj,https:\u002F\u002Fwww.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":197},{"name":198,"content":199},"google-site-verification","VEzolc1Vxy1KyRIlIqUSmVS7fqP_3_ZeBqPRby4g2mE",{"tag":201},"script","5264","\u002Fen\u002Fcase-studies\u002Fchugai-pharmaceuticals-digital-services-beyond-the-pill","Chugai  Pharmaceuticals: Digital Services  ‹Beyond the Pill› ",[206,209],{"path":203,"langcode":207},{"id":208},"en",{"path":210,"langcode":211},"\u002Fde\u002Fcase-studies\u002Fchugai-pharmaceuticals-digitale-services-beyond-the-pill",{"id":212},"de",{"id":214,"sharedMediaLegend":215,"mediaImage":216,"name":237},"3476",null,{"url":217,"width":218,"height":219,"alt":220,"title":215,"size":221,"mime":222,"variations":215,"headerMinimalVariations":223},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fdigitalisation-pharma-industry_0.jpg",693,520,"Digitalisation pharma",85142,"image\u002Fjpeg",[224,228,229,233,236],{"name":225,"url":226,"width":218,"height":227},"FOCAL_POINT32_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fdigitalisation-pharma-industry_0.jpg.webp?itok=QnwcaGAR",462,{"name":225,"url":226,"width":218,"height":227},{"name":230,"url":231,"width":218,"height":232},"FOCAL_POINT169_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_medium\u002Fpublic\u002Fimages\u002Fdigitalisation-pharma-industry_0.jpg.webp?itok=PNWv6Eo8",390,{"name":234,"url":235,"width":218,"height":232},"FOCAL_POINT169_LARGE","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_large\u002Fpublic\u002Fimages\u002Fdigitalisation-pharma-industry_0.jpg.webp?itok=4-jeBUL0",{"name":234,"url":235,"width":218,"height":232},"digitalisation-pharma-industry_0.jpg",{"processed":239},"\u003Cp>Pharmaceutical company Chugai wanted to launch new digital services in Europe. Zühlke developed a range of strategic action plans.\u003C\u002Fp>",{"id":214,"sharedMediaLegend":215,"mediaImage":241,"name":237},{"url":217,"width":218,"height":219,"alt":220,"title":215,"size":221,"mime":222,"variations":215},{"id":243,"sharedMediaLegend":215,"mediaImage":244,"name":251},"170914",{"url":245,"width":246,"height":247,"alt":248,"title":215,"size":249,"mime":250,"variations":215},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fchugai-logo_2.png",691,542,"logo of chugai pharma, of roche Group",46227,"image\u002Fpng","chugai-logo.png",[253,260,264,270,276],{"__typename":254,"id":255,"ctaLink":215,"pgSharedText":256,"pgSharedTitle":215,"pgSharedCtaLink":215},"ParagraphPgText","23658",{"value":257,"processed":258,"format":259},"\u003Cul>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-lead\">By using real user feedback to firm up the product vision, Zühlke laid the foundations for new revenue streams\u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-lead\">Concrete strategic options for designing digital services\u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-lead\">Analysis of market-specific reimbursement models enabled better assessment of future value streams\u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","\u003Cul>\n\t\u003Cli>\n\t\u003Cp class=\"text-lead\">By using real user feedback to firm up the product vision, Zühlke laid the foundations for new revenue streams\u003C\u002Fp>\n\t\u003C\u002Fli>\n\t\u003Cli>\n\t\u003Cp class=\"text-lead\">Concrete strategic options for designing digital services\u003C\u002Fp>\n\t\u003C\u002Fli>\n\t\u003Cli>\n\t\u003Cp class=\"text-lead\">Analysis of market-specific reimbursement models enabled better assessment of future value streams\u003C\u002Fp>\n\t\u003C\u002Fli>\n\u003C\u002Ful>","full_html",{"__typename":254,"id":261,"ctaLink":215,"pgSharedText":262,"pgSharedTitle":215,"pgSharedCtaLink":215},"10728",{"value":17,"processed":263,"format":215},"\u003Cp>Pharmaceutical company Chugai wanted to launch new digital services in Europe. Zühlke developed a range of strategic action plans.\u003C\u002Fp>\n",{"__typename":254,"id":265,"ctaLink":215,"pgSharedText":266,"pgSharedTitle":269,"pgSharedCtaLink":215},"8415",{"value":267,"processed":268,"format":259},"\u003Cp>Chugai is a leading Japanese pharmaceutical company owned by&nbsp;the Roche Group, which offers innovative therapies in the fields&nbsp;of rheumatology, oncology and hemophilia. It wanted to establish&nbsp;itself as a provider of digital solutions in Europe. Chugai’s team in&nbsp;Germany planned to build on existing content to create a new&nbsp;digital service offering with own revenue streams. Zühlke was&nbsp;brought in to support Chugai in building new insights and develo\u0002ping specific options for digital business models and technologies.\u003C\u002Fp>\r\n","\u003Cp>Chugai is a leading Japanese pharmaceutical company owned by&nbsp;the Roche Group, which offers innovative therapies in the fields&nbsp;of rheumatology, oncology and hemophilia. It wanted to establish&nbsp;itself as a provider of digital solutions in Europe. Chugai’s team in&nbsp;Germany planned to build on existing content to create a new&nbsp;digital service offering with own revenue streams. Zühlke was&nbsp;brought in to support Chugai in building new insights and develo\u0002ping specific options for digital business models and technologies.\u003C\u002Fp>","A standalone business model for digital services",{"__typename":254,"id":271,"ctaLink":215,"pgSharedText":272,"pgSharedTitle":275,"pgSharedCtaLink":215},"8416",{"value":273,"processed":274,"format":259},"\u003Cp>Within a few weeks, Zühlke used workshops and interviews to&nbsp;generate insights into patient pain points and develop potential&nbsp;approaches to digital services. Chugai and Zühlke then conducted&nbsp;patient interviews to validate hypotheses on user pain points and&nbsp;potential revenue streams. The results of these interviews were&nbsp;then used to develop actionable options regarding technology&nbsp;and business impact.&nbsp;\u003C\u002Fp>\r\n","\u003Cp>Within a few weeks, Zühlke used workshops and interviews to&nbsp;generate insights into patient pain points and develop potential&nbsp;approaches to digital services. Chugai and Zühlke then conducted&nbsp;patient interviews to validate hypotheses on user pain points and&nbsp;potential revenue streams. The results of these interviews were&nbsp;then used to develop actionable options regarding technology&nbsp;and business impact.&nbsp;\u003C\u002Fp>","Technology and business impact options ",{"__typename":254,"id":277,"ctaLink":215,"pgSharedText":278,"pgSharedTitle":281,"pgSharedCtaLink":215},"8417",{"value":279,"processed":280,"format":259},"\u003Cp>By working with Zühlke, Chugai was able to rapidly firm up its&nbsp;product vision with real user feedback, laying the foundations&nbsp;for new digital business models. Zühlke additionally developed&nbsp;a range of concrete strategic options including opportunities&nbsp;and risks for designing digital services. Zühlke and Chugai&nbsp;then initiated a further joint elaboration of the business idea&nbsp;and their validation with potential customers.\u003C\u002Fp>\r\n","\u003Cp>By working with Zühlke, Chugai was able to rapidly firm up its&nbsp;product vision with real user feedback, laying the foundations&nbsp;for new digital business models. Zühlke additionally developed&nbsp;a range of concrete strategic options including opportunities&nbsp;and risks for designing digital services. Zühlke and Chugai&nbsp;then initiated a further joint elaboration of the business idea&nbsp;and their validation with potential customers.\u003C\u002Fp>","Refining the concept",[283],{"id":284,"name":285},"12","Pharma",[287],{"id":288,"name":289},"19","Digital strategy",{"processed":291},"",{"data":293},{"relatedContentView":294},{"id":295,"pageInfo":296,"results":299},"3dad2dac-900c-48b3-9380-0814b1c1f4f1",{"page":297,"pageSize":298,"total":298},0,3,[300,342,379],{"id":301,"path":302,"sharedTeaserTitle":303,"sharedTeaserRefMedia":304,"sharedTaxrefIndustries":323,"sharedTaxrefExpertises":328},"1347","\u002Fen\u002Fcase-studies\u002Fautomated-classification-of-diseases-from-medical-reports","Automated Classification of Diseases from Medical Reports",{"id":305,"sharedMediaLegend":215,"mediaImage":306,"name":322},"3109",{"url":307,"width":308,"height":309,"alt":310,"title":215,"size":311,"mime":222,"variations":215,"relatedContentVariations":312},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Felectronic_medical-records_0.jpg",500,375,"healthcare professionals with electronic medical records",78325,[313,316,317,320,321],{"name":225,"url":314,"width":308,"height":315},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Felectronic_medical-records_0.jpg.webp?itok=TJIcbJHO",334,{"name":225,"url":314,"width":308,"height":315},{"name":318,"url":319,"width":308,"height":315},"FOCAL_POINT32_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Felectronic_medical-records_0.jpg.webp?itok=MlSJ6Vfe",{"name":318,"url":319,"width":308,"height":315},{"name":318,"url":319,"width":308,"height":315},"electronic_medical-records_0.jpg",[324,327],{"id":325,"name":326},"826","Healthcare providers",{"id":284,"name":285},[329,332,335,336,339],{"id":330,"name":331},"110","AI",{"id":333,"name":334},"875","Data",{"id":288,"name":289},{"id":337,"name":338},"945","Prototyping",{"id":340,"name":341},"21","Software engineering",{"id":343,"path":344,"sharedTeaserTitle":345,"sharedTeaserRefMedia":346,"sharedTaxrefIndustries":366,"sharedTaxrefExpertises":371},"25743","\u002Fen\u002Fcase-studies\u002Ffreesurfer-supports-collaborative-research-into-neurological-diseases","FreeSurfer & Zühlke's MRI viewer facilitates brain research",{"id":347,"sharedMediaLegend":215,"mediaImage":348,"name":365},"169641",{"url":349,"width":350,"height":351,"alt":352,"title":215,"size":353,"mime":222,"variations":215,"relatedContentVariations":354},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Ffreesurfer-logo.jpg",1347,681,"FreeSurfer logo",204469,[355,359,360,363,364],{"name":225,"url":356,"width":357,"height":358},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Ffreesurfer-logo.jpg.webp?itok=aXmS3xoG",800,533,{"name":225,"url":356,"width":357,"height":358},{"name":318,"url":361,"width":362,"height":351},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Ffreesurfer-logo.jpg.webp?itok=08CTWO8J",1022,{"name":318,"url":361,"width":362,"height":351},{"name":318,"url":361,"width":362,"height":351},"freesurfer-logo.jpg",[367,370],{"id":368,"name":369},"13","MedTech",{"id":284,"name":285},[372,375,376],{"id":373,"name":374},"129","Experience design",{"id":340,"name":341},{"id":377,"name":378},"608","Sustainability",{"id":380,"path":381,"sharedTeaserTitle":382,"sharedTeaserRefMedia":383,"sharedTaxrefIndustries":401,"sharedTaxrefExpertises":404},"26278","\u002Fen\u002Fcase-studies\u002Fglobal-research-platforms-and-zuhlke-are-fighting-alzheimers-disease","Revolutionising the Alzheimer’s research ecosystem",{"id":384,"sharedMediaLegend":215,"mediaImage":385,"name":400},"171083",{"url":386,"width":387,"height":388,"alt":389,"title":215,"size":390,"mime":222,"variations":215,"relatedContentVariations":391},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Falzheimers-research.jpg",1280,960,"\"\"",78599,[392,394,395,398,399],{"name":225,"url":393,"width":357,"height":358},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Falzheimers-research.jpg.webp?itok=VmtTfMTj",{"name":225,"url":393,"width":357,"height":358},{"name":318,"url":396,"width":397,"height":357},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Falzheimers-research.jpg.webp?itok=QKI1aX7P",1200,{"name":318,"url":396,"width":397,"height":357},{"name":318,"url":396,"width":397,"height":357},"alzheimers-research.jpg",[402,403],{"id":325,"name":326},{"id":284,"name":285},[405],{"id":330,"name":331}]