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Learn how Zühlke supports Sequential Skin as an innovation and technology partner to optimise their user experience and improve product quality and security",{"tag":10,"attributes":19},{"name":20,"content":17},"abstract",{"tag":10,"attributes":22},{"name":23,"content":24},"icbm","51.525772, -0.082716",{"tag":26,"attributes":27},"link",{"rel":28,"href":29},"shortlink","https:\u002F\u002Fcms.zuehlke.com\u002Fapi\u002Fgraphql",{"tag":26,"attributes":31},{"rel":32,"href":33},"canonical","https:\u002F\u002Fcms.zuehlke.com\u002Fen\u002Fcase-studies\u002Fbuilding-a-personalised-skincare-experience-with-sequential-skin",{"tag":10,"attributes":35},{"name":36,"content":37},"robots","index, 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a personalised skincare experience with Sequential Skin – Zühlke",{"tag":10,"attributes":67},{"property":68,"content":17},"og:description",{"tag":10,"attributes":70},{"property":71,"content":72},"og:image","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002Fsequential-skin-mask.jpeg?itok=6ST5xPvk",{"tag":10,"attributes":74},{"property":71,"content":75},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":77},{"property":78,"content":72},"og:image:url",{"tag":10,"attributes":80},{"property":78,"content":75},{"tag":10,"attributes":82},{"property":83,"content":72},"og:image:secure_url",{"tag":10,"attributes":85},{"property":83,"content":86},"https:\u002F\u002Fwww.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":88},{"property":89,"content":90},"og:updated_time","2025-12-29",{"tag":10,"attributes":92},{"property":93,"content":94},"og:image:alt","image",{"tag":10,"attributes":96},{"property":97,"content":98},"place:location:latitude","46.947944",{"tag":10,"attributes":100},{"property":101,"content":102},"place:location:longitude","7.438014",{"tag":10,"attributes":104},{"property":105,"content":106},"og:street_address","80 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a personalised skincare experience with Sequential Skin",[206,209],{"path":203,"langcode":207},{"id":208},"en",{"path":210,"langcode":211},"\u002Fde\u002Fcase-studies\u002Faufbau-einer-personalisierten-hautpflege-mit-sequential-skin",{"id":212},"de",{"id":214,"sharedMediaLegend":215,"mediaImage":216,"name":240},"5020",null,{"url":217,"width":218,"height":219,"alt":220,"title":215,"size":221,"mime":222,"variations":215,"headerMinimalVariations":223},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fsequential-skin-mask.jpeg",1400,738,"Sequential Skin",151549,"image\u002Fjpeg",[224,229,230,235,239],{"name":225,"url":226,"width":227,"height":228},"FOCAL_POINT32_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fsequential-skin-mask.jpeg.webp?itok=YccY2NHw",800,533,{"name":225,"url":226,"width":227,"height":228},{"name":231,"url":232,"width":233,"height":234},"FOCAL_POINT169_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_medium\u002Fpublic\u002Fimages\u002Fsequential-skin-mask.jpeg.webp?itok=dqAib9S_",1200,675,{"name":236,"url":237,"width":238,"height":219},"FOCAL_POINT169_LARGE","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_large\u002Fpublic\u002Fimages\u002Fsequential-skin-mask.jpeg.webp?itok=hi4FeN2V",1312,{"name":236,"url":237,"width":238,"height":219},"sequential-skin-mask.jpeg",{"processed":242},"\u003Cp>Sequential Skin is the world’s first science-backed diagnostic company that uses deep molecular analysis and next-generation gene-sequencing technology to understand the combined impact of an individual's genes and skin microbiome. Learn how Zühlke supports Sequential Skin as an innovation and technology partner to optimise their user experience and improve product quality and security  \u003C\u002Fp>",{"id":214,"sharedMediaLegend":215,"mediaImage":244,"name":240},{"url":217,"width":218,"height":219,"alt":220,"title":215,"size":221,"mime":222,"variations":215},{"id":246,"sharedMediaLegend":215,"mediaImage":247,"name":254},"170908",{"url":248,"width":249,"height":250,"alt":251,"title":215,"size":252,"mime":253,"variations":215},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fsequential_skin_logo.png",346,146,"sequential skin logo",4953,"image\u002Fpng","sequential_skin_logo.png",[256,263,268,274,281,287,317,323,346,351,357,380],{"__typename":257,"id":258,"ctaLink":215,"pgSharedText":259,"pgSharedTitle":215,"pgSharedCtaLink":215},"ParagraphPgText","23832",{"value":260,"processed":261,"format":262},"\u003Cul>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-lead\">Sequential Skin is an award-winning team with a mission to empower individuals to make better-informed decisions about their skin health. They are revolutionising skin health with the world's first consumer skin microbiome test, the Sequential Skin test, a product of the team's combined expertise in epigenetics, genetics, and microbiome research.\u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-lead\">Zühlke supports Sequential Skin as an innovation and technology partner to optimise their user experience and improve product quality and security.\u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","\u003Cul>\n\t\u003Cli>\n\t\u003Cp class=\"text-lead\">Sequential Skin is an award-winning team with a mission to empower individuals to make better-informed decisions about their skin health. They are revolutionising skin health with the world's first consumer skin microbiome test, the Sequential Skin test, a product of the team's combined expertise in epigenetics, genetics, and microbiome research.\u003C\u002Fp>\n\t\u003C\u002Fli>\n\t\u003Cli>\n\t\u003Cp class=\"text-lead\">Zühlke supports Sequential Skin as an innovation and technology partner to optimise their user experience and improve product quality and security.\u003C\u002Fp>\n\t\u003C\u002Fli>\n\u003C\u002Ful>","full_html",{"__typename":257,"id":264,"ctaLink":215,"pgSharedText":265,"pgSharedTitle":215,"pgSharedCtaLink":215},"12993",{"value":266,"processed":267,"format":262},"\u003Cp>Almost \u003Ca href=\"https:\u002F\u002Fonlinelibrary.wiley.com\u002Fdoi\u002Ffull\u002F10.1111\u002Fbjd.19704#bjd19704-bib-0001\" target=\"_blank\">one-third\u003C\u002Fa> of the world's population suffers from skin problems. However, consumers are often overwhelmed by the myriad of skincare products and struggle to make confident decisions for their skin health. According to a \u003Ca href=\"https:\u002F\u002Fautomat.ai\u002Fresources\u002Fmajority-of-beauty-consumers-struggle-making-purchases-would-value-assistance-from-virtual-beauty-advisors\u002F\" target=\"_blank\">study\u003C\u002Fa> on consumer beauty product purchases, 70% of consumers are overwhelmed by product choices, and 63% are confused by the product claims. \u003C\u002Fp>\r\n","\u003Cp>Almost \u003Ca href=\"https:\u002F\u002Fonlinelibrary.wiley.com\u002Fdoi\u002Ffull\u002F10.1111\u002Fbjd.19704#bjd19704-bib-0001\" target=\"_blank\">one-third\u003C\u002Fa> of the world's population suffers from skin problems. However, consumers are often overwhelmed by the myriad of skincare products and struggle to make confident decisions for their skin health. According to a \u003Ca href=\"https:\u002F\u002Fautomat.ai\u002Fresources\u002Fmajority-of-beauty-consumers-struggle-making-purchases-would-value-assistance-from-virtual-beauty-advisors\u002F\" target=\"_blank\">study\u003C\u002Fa> on consumer beauty product purchases, 70% of consumers are overwhelmed by product choices, and 63% are confused by the product claims. \u003C\u002Fp>",{"__typename":257,"id":269,"ctaLink":215,"pgSharedText":270,"pgSharedTitle":273,"pgSharedCtaLink":215},"12994",{"value":271,"processed":272,"format":262},"\u003Cp>Sequential Skin is the world’s first science-backed diagnostic company that uses deep molecular analysis and next-generation gene-sequencing technology to understand the combined impact of an individual's genes and skin microbiome.\u003C\u002Fp>\r\n\r\n\u003Cp>With the support from partners such as \u003Ca href=\"https:\u002F\u002Fwww.a-star.edu.sg\u002Fgis\" target=\"_blank\">A-Star Genome Institute of Singapore (GIS)\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.enterprisesg.gov.sg\u002F\" target=\"_blank\">Enterprise Singapore\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fsosv.com\u002F\" target=\"_blank\">SOSV\u003C\u002Fa>, and \u003Ca href=\"https:\u002F\u002Findiebio.co\u002F\" target=\"_blank\">Indie Bio\u003C\u002Fa>, Sequential Skin is able to bring their discovery from the lab to the consumer. Along with the Sequential Skin Test Kit and mobile application, consumers can access the \u003Ca href=\"https:\u002F\u002Fwww.sequentialskin.com\u002Fscience\" target=\"_blank\">microbiome levels on their skin\u003C\u002Fa> and receive personalised recommendations on suitable skincare regimes and products.\u003C\u002Fp>\r\n\r\n\u003Cp>With a vision to revolutionise how consumers think about and purchase cosmetics beyond powerful branding and marketing, Sequential Skin wants to equip consumers with the knowledge they need to make the best decisions for their skin.\u003C\u002Fp>\r\n\r\n\u003Cp>As a trusted innovation and technology partner, Zühlke works with Sequential Skin to optimise their user experience and improve product quality and security. \u003C\u002Fp>\r\n","\u003Cp>Sequential Skin is the world’s first science-backed diagnostic company that uses deep molecular analysis and next-generation gene-sequencing technology to understand the combined impact of an individual's genes and skin microbiome.\u003C\u002Fp>\n\n\u003Cp>With the support from partners such as \u003Ca href=\"https:\u002F\u002Fwww.a-star.edu.sg\u002Fgis\" target=\"_blank\">A-Star Genome Institute of Singapore (GIS)\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fwww.enterprisesg.gov.sg\u002F\" target=\"_blank\">Enterprise Singapore\u003C\u002Fa>, \u003Ca href=\"https:\u002F\u002Fsosv.com\u002F\" target=\"_blank\">SOSV\u003C\u002Fa>, and \u003Ca href=\"https:\u002F\u002Findiebio.co\u002F\" target=\"_blank\">Indie Bio\u003C\u002Fa>, Sequential Skin is able to bring their discovery from the lab to the consumer. Along with the Sequential Skin Test Kit and mobile application, consumers can access the \u003Ca href=\"https:\u002F\u002Fwww.sequentialskin.com\u002Fscience\" target=\"_blank\">microbiome levels on their skin\u003C\u002Fa> and receive personalised recommendations on suitable skincare regimes and products.\u003C\u002Fp>\n\n\u003Cp>With a vision to revolutionise how consumers think about and purchase cosmetics beyond powerful branding and marketing, Sequential Skin wants to equip consumers with the knowledge they need to make the best decisions for their skin.\u003C\u002Fp>\n\n\u003Cp>As a trusted innovation and technology partner, Zühlke works with Sequential Skin to optimise their user experience and improve product quality and security. \u003C\u002Fp>","Empowering individuals on their skin health",{"__typename":275,"id":276,"title":215,"media":277,"text":215,"primaryImage":215,"pgSharedTitle":280},"ParagraphPgContentVideoHighlight","21296",{"id":278,"mediaOembedVideo":279},"5816","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=LKKn9h4YZL8","The way to a personalised skincare",{"__typename":257,"id":282,"ctaLink":215,"pgSharedText":283,"pgSharedTitle":286,"pgSharedCtaLink":215},"12995",{"value":284,"processed":285,"format":262},"\u003Cp>Through collaborative workshops, the team starts by analysing four critical aspects: security, extendibility, scalability, and quality, which outlined potential improvements that align with Sequential Skin's business roadmap. Data security is identified as essential, especially for \u003Ca href=\"https:\u002F\u002Fwww.zuehlke.com\u002Fen\u002Finsights\u002Fpointless-apps-with-little-value-how-digital-health-apps-digas-can-hit-the-big-time\">health applications\u003C\u002Fa> and solutions, as patients' data is involved. \u003C\u002Fp>\r\n\r\n\u003Cp>As part of the health app solution design and development process, the team applies secure coding practices and ensures that the proper access and structure of the data are in place.  \u003C\u002Fp>\r\n","\u003Cp>Through collaborative workshops, the team starts by analysing four critical aspects: security, extendibility, scalability, and quality, which outlined potential improvements that align with Sequential Skin's business roadmap. Data security is identified as essential, especially for \u003Ca href=\"https:\u002F\u002Fwww.zuehlke.com\u002Fen\u002Finsights\u002Fpointless-apps-with-little-value-how-digital-health-apps-digas-can-hit-the-big-time\">health applications\u003C\u002Fa> and solutions, as patients' data is involved. \u003C\u002Fp>\n\n\u003Cp>As part of the health app solution design and development process, the team applies secure coding practices and ensures that the proper access and structure of the data are in place.  \u003C\u002Fp>","Achieving quality and security to scale long-term growth",{"__typename":288,"id":289,"eyebrow":215,"pgQuoteRefQuote":290,"hideImage":215,"hideFunctionAndCompany":215,"bigQuote":215},"ParagraphPgQuote","12996",[291],{"status":7,"id":292,"promote":293,"quotePersonDesc":294,"quotePersonName":295,"quoteText":296,"profileImage":297,"title":295},"5958",false,"Lead Software Architect","Michael Schnyder","It is crucial that we have a collaborative environment with Sequential Skin. We want to ensure that whatever we invest in improving the solution aligns with their business roadmap.",{"id":298,"sharedMediaLegend":215,"mediaImage":299,"name":316},"5018",{"url":300,"width":301,"height":301,"alt":295,"title":215,"size":302,"mime":222,"variations":215,"quoteVariations":303},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fmichael-schnyder.jpeg",648,243272,[304,308,311,314,315],{"name":305,"url":306,"width":307,"height":307},"FOCAL_POINT11_EXTRA_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_extra_small\u002Fpublic\u002Fimages\u002Fmichael-schnyder.jpeg.webp?itok=y2GJ9z3f",400,{"name":309,"url":310,"width":301,"height":301},"FOCAL_POINT11_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002Fmichael-schnyder.jpeg.webp?itok=eydiFIw8",{"name":312,"url":313,"width":301,"height":301},"FOCAL_POINT11_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_medium\u002Fpublic\u002Fimages\u002Fmichael-schnyder.jpeg.webp?itok=SNjkN3Ak",{"name":312,"url":313,"width":301,"height":301},{"name":312,"url":313,"width":301,"height":301},"michael-schnyder.jpeg",{"__typename":257,"id":318,"ctaLink":215,"pgSharedText":319,"pgSharedTitle":322,"pgSharedCtaLink":215},"12997",{"value":320,"processed":321,"format":262},"\u003Cp>As Sequential Skin scales their business, they realised that while their solution works, there are gaps in the usability and design of the product. As consumers' purchase behaviour changes with the availability of knowledge online, they realise the importance of understanding how a product works before using it. \u003C\u002Fp>\r\n\r\n\u003Cp>Companies must take a user-centric approach to end-to-end product development, from user research to development and commercialisation.\u003C\u002Fp>\r\n","\u003Cp>As Sequential Skin scales their business, they realised that while their solution works, there are gaps in the usability and design of the product. As consumers' purchase behaviour changes with the availability of knowledge online, they realise the importance of understanding how a product works before using it. \u003C\u002Fp>\n\n\u003Cp>Companies must take a user-centric approach to end-to-end product development, from user research to development and commercialisation.\u003C\u002Fp>","Bridging the gap between science and consumers",{"__typename":288,"id":324,"eyebrow":215,"pgQuoteRefQuote":325,"hideImage":215,"hideFunctionAndCompany":215,"bigQuote":215},"12998",[326],{"status":7,"id":327,"promote":293,"quotePersonDesc":328,"quotePersonName":329,"quoteText":330,"profileImage":331,"title":329},"5960","Co-Founder & CSO of Sequential Skin","Albert Dashi","As a team of scientists, bridging science with the consumer has been the most challenging part, and we need a structured approach to tackle this. When we approached Zuhlke with this problem statement, they helped us enhance that digital and consumer translation.",{"id":332,"sharedMediaLegend":215,"mediaImage":333,"name":345},"5019",{"url":334,"width":307,"height":307,"alt":329,"title":215,"size":335,"mime":222,"variations":215,"quoteVariations":336},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Falbert-dashi-profile.jpeg",35241,[337,339,341,343,344],{"name":305,"url":338,"width":307,"height":307},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_extra_small\u002Fpublic\u002Fimages\u002Falbert-dashi-profile.jpeg.webp?itok=-bd2w3RH",{"name":309,"url":340,"width":307,"height":307},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002Falbert-dashi-profile.jpeg.webp?itok=j5pxDFYy",{"name":312,"url":342,"width":307,"height":307},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_medium\u002Fpublic\u002Fimages\u002Falbert-dashi-profile.jpeg.webp?itok=veMaZlHD",{"name":312,"url":342,"width":307,"height":307},{"name":312,"url":342,"width":307,"height":307},"albert-dashi-profile.jpeg",{"__typename":257,"id":347,"ctaLink":215,"pgSharedText":348,"pgSharedTitle":215,"pgSharedCtaLink":215},"12999",{"value":349,"processed":350,"format":262},"\u003Cp>Adopting a series of UX methodologies, Zühlke identifies growth opportunities and gaps for improvement. This includes observational analysis to understand how consumers use the skin test kit, design audits to identify friction points based on users' interactions with the application, competitor analysis and more.\u003C\u002Fp>\r\n","\u003Cp>Adopting a series of UX methodologies, Zühlke identifies growth opportunities and gaps for improvement. This includes observational analysis to understand how consumers use the skin test kit, design audits to identify friction points based on users' interactions with the application, competitor analysis and more.\u003C\u002Fp>",{"__typename":257,"id":352,"ctaLink":215,"pgSharedText":353,"pgSharedTitle":356,"pgSharedCtaLink":215},"13000",{"value":354,"processed":355,"format":262},"\u003Cp>As with all start-ups, speed to market is crucial for success. 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