[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"node-by-slug-\u002Fde\u002Finsights\u002Fai-in-commerce-de":3,"related-content-view-7564-de":337},["Reactive",4],{"entity":5,"errors":-1},{"__typename":6,"status":7,"metatag":8,"id":205,"path":206,"hideNavigation":207,"title":208,"translations":209,"sharedHeaderRefMedia":217,"sharedTeaserTitle":208,"sharedTeaserText":244,"sharedTeaserRefMedia":246,"sharedParagraphs":248,"sharedTaxrefIndustries":264,"sharedTaxrefExpertises":268,"sharedIntroText":272,"sharedCtaLink":207,"sharedDate":274,"sharedAuthor":276},"NodeInsight",true,[9,14,18,21,25,30,34,38,42,46,50,54,58,62,65,68,72,75,78,80,83,86,90,94,98,102,106,110,114,118,122,126,130,134,138,141,144,147,150,153,156,159,162,165,169,173,176,180,184,188,192,195,199,203],{"tag":10,"attributes":11},"meta",{"name":12,"content":13},"title","Ai in Commerce",{"tag":10,"attributes":15},{"name":16,"content":17},"description","Welche neuen Möglichkeiten bietet der Einsatz von künstlicher Intelligenz in der Retail- und Commerce-Branche?",{"tag":10,"attributes":19},{"name":20,"content":17},"abstract",{"tag":10,"attributes":22},{"name":23,"content":24},"icbm","51.525772, -0.082716",{"tag":26,"attributes":27},"link",{"rel":28,"href":29},"canonical","https:\u002F\u002Fcms.zuehlke.com\u002Fde\u002Finsights\u002Fai-in-commerce",{"tag":10,"attributes":31},{"name":32,"content":33},"robots","index, follow",{"tag":26,"attributes":35},{"rel":36,"href":37},"shortlink","https:\u002F\u002Fcms.zuehlke.com\u002Fapi\u002Fgraphql",{"tag":26,"attributes":39},{"rel":40,"href":41},"image_src","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002Fki-commerce.jpg?itok=DJGXBD7Y,https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":43},{"name":44,"content":45},"referrer","unsafe-url",{"tag":10,"attributes":47},{"name":48,"content":49},"rights","Copyright ©2026 | Zühlke Engineering AG | All rights reserved.",{"tag":10,"attributes":51},{"property":52,"content":53},"og:site_name","Zühlke Engineering AG",{"tag":10,"attributes":55},{"property":56,"content":57},"og:type","website",{"tag":10,"attributes":59},{"property":60,"content":61},"og:url","https:\u002F\u002Fwww.zuehlke.com\u002Fde\u002Finsights\u002Fai-in-commerce",{"tag":10,"attributes":63},{"property":64,"content":13},"og:title",{"tag":10,"attributes":66},{"property":67,"content":17},"og:description",{"tag":10,"attributes":69},{"property":70,"content":71},"og:image","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002Fki-commerce.jpg?itok=DJGXBD7Y",{"tag":10,"attributes":73},{"property":70,"content":74},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":76},{"property":77,"content":71},"og:image:url",{"tag":10,"attributes":79},{"property":77,"content":74},{"tag":10,"attributes":81},{"property":82,"content":71},"og:image:secure_url",{"tag":10,"attributes":84},{"property":82,"content":85},"https:\u002F\u002Fwww.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":87},{"property":88,"content":89},"og:image:alt","| Zühlke image",{"tag":10,"attributes":91},{"property":92,"content":93},"og:updated_time","2026-02-03",{"tag":10,"attributes":95},{"property":96,"content":97},"place:location:longitude","7.438014",{"tag":10,"attributes":99},{"property":100,"content":101},"place:location:latitude","46.947944",{"tag":10,"attributes":103},{"property":104,"content":105},"og:street_address","80 Great Eastern Street",{"tag":10,"attributes":107},{"property":108,"content":109},"og:locality","London",{"tag":10,"attributes":111},{"property":112,"content":113},"og:region","England",{"tag":10,"attributes":115},{"property":116,"content":117},"og:postal_code","EC2A 3JL",{"tag":10,"attributes":119},{"property":120,"content":121},"og:country_name","United Kingdom",{"tag":10,"attributes":123},{"property":124,"content":125},"og:email","london@zuhlke.com",{"tag":10,"attributes":127},{"property":128,"content":129},"og:phone_number","+44 20 7113 5000",{"tag":10,"attributes":131},{"property":132,"content":133},"og:locale","en_CH",{"tag":10,"attributes":135},{"property":136,"content":137},"og:locale:alternate","de_CH",{"tag":10,"attributes":139},{"property":136,"content":140},"de_DE",{"tag":10,"attributes":142},{"property":136,"content":143},"en_DE",{"tag":10,"attributes":145},{"property":136,"content":146},"en_AT",{"tag":10,"attributes":148},{"property":136,"content":149},"de_AT",{"tag":10,"attributes":151},{"property":136,"content":152},"en_HK",{"tag":10,"attributes":154},{"property":136,"content":155},"en_SR",{"tag":10,"attributes":157},{"property":136,"content":158},"en_BG",{"tag":10,"attributes":160},{"property":136,"content":161},"en_SG",{"tag":10,"attributes":163},{"property":136,"content":164},"en_GB",{"tag":10,"attributes":166},{"property":167,"content":168},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fzuehlke.group",{"tag":10,"attributes":170},{"property":171,"content":172},"article:published_time","2023-07-24",{"tag":10,"attributes":174},{"property":175,"content":93},"article:modified_time",{"tag":10,"attributes":177},{"name":178,"content":179},"twitter:card","summary_large_image",{"tag":10,"attributes":181},{"name":182,"content":183},"twitter:site","@zuehlke_group",{"tag":10,"attributes":185},{"name":186,"content":187},"twitter:title","| Zühlke",{"tag":10,"attributes":189},{"name":190,"content":191},"twitter:site:id","247189965",{"tag":10,"attributes":193},{"name":194,"content":89},"twitter:image:alt",{"tag":10,"attributes":196},{"name":197,"content":198},"twitter:image","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002Fki-commerce.jpg?itok=DJGXBD7Y,https:\u002F\u002Fwww.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":200},{"name":201,"content":202},"google-site-verification","VEzolc1Vxy1KyRIlIqUSmVS7fqP_3_ZeBqPRby4g2mE",{"tag":204},"script","7564","\u002Fde\u002Finsights\u002Fai-in-commerce",null,"AI in Commerce",[210,214],{"path":211,"langcode":212},"\u002Fen\u002Finsights\u002Fai-in-the-retail-and-commerce-industry",{"id":213},"en",{"path":206,"langcode":215},{"id":216},"de",{"id":218,"sharedMediaLegend":207,"mediaImage":219,"name":243},"152907",{"url":220,"width":221,"height":222,"alt":223,"title":207,"size":224,"mime":225,"variations":207,"headerMinimalVariations":226},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fki-commerce.jpg",1280,853,"Young asian woman using smartphone on a holographic background",39925,"image\u002Fjpeg",[227,232,233,238,242],{"name":228,"url":229,"width":230,"height":231},"FOCAL_POINT32_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fki-commerce.jpg.webp?itok=czZXFo4q",800,533,{"name":228,"url":229,"width":230,"height":231},{"name":234,"url":235,"width":236,"height":237},"FOCAL_POINT169_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_medium\u002Fpublic\u002Fimages\u002Fki-commerce.jpg.webp?itok=dRdeqt1h",1200,675,{"name":239,"url":240,"width":221,"height":241},"FOCAL_POINT169_LARGE","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_large\u002Fpublic\u002Fimages\u002Fki-commerce.jpg.webp?itok=GQY_wpjT",720,{"name":239,"url":240,"width":221,"height":241},"ki-commerce.jpg",{"processed":245},"\u003Cp>Welche neuen Möglichkeiten bietet der Einsatz von künstlicher Intelligenz in der Retail- und Commerce-Branche?\u003C\u002Fp>",{"id":218,"sharedMediaLegend":207,"mediaImage":247,"name":243},{"url":220,"width":221,"height":222,"alt":223,"title":207,"size":224,"mime":225,"variations":207},[249,256],{"__typename":250,"id":251,"ctaLink":207,"pgSharedText":252,"pgSharedTitle":207,"pgSharedCtaLink":207},"ParagraphPgText","19219",{"value":253,"processed":254,"format":255},"\u003Cp>In unserem Zühlke Commerce Talk diskutieren Gabriel Krummenacher, Head of Data Science und Denis Kolmanic, Engagement Manager Retail & Omnichannel, moderiert von Retail-Expertin Alexandra «Alexis» Tsingeni.\u003C\u002Fp>\r\n","\u003Cp>In unserem Zühlke Commerce Talk diskutieren Gabriel Krummenacher, Head of Data Science und Denis Kolmanic, Engagement Manager Retail & Omnichannel, moderiert von Retail-Expertin Alexandra «Alexis» Tsingeni.\u003C\u002Fp>","full_html",{"__typename":257,"id":258,"caption":207,"captionSecondary":207,"pgSharedTitle":259,"pgMediaRefMedia":260,"secondaryImage":207,"edgeToEdge":207,"fullWidth":263},"ParagraphPgMedia","22204","Zühlke Commerce Talk",{"id":261,"mediaOembedVideo":262},"152918","https:\u002F\u002Fwww.youtube.com\u002Fwatch?v=QtdEC3ZZBE0",false,[265],{"id":266,"name":267},"9","Einzelhandel & Konsumgüter",[269],{"id":270,"name":271},"110","KI",{"processed":273},"\u003Cp>Welche neuen Möglichkeiten bietet der Einsatz von künstlicher Intelligenz in der Retail- und Commerce-Branche?\u003Cspan lang=\"EN-GB\">\u003C\u002Fspan>\u003C\u002Fp>",{"timestamp":275},1690286400,[277,300,317],{"status":7,"contactName":278,"contactProfession":279,"contactLinkedinUrl":280,"sharedEmail":283,"sharedRefMedia":284},"Dr. Gabriel Krummenacher","Head of Data Science",{"title":281,"url":282,"internal":263},"","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Fgabrielkrummenacher\u002F","gabriel.krummenacher@zuehlke.com",{"id":285,"sharedMediaLegend":207,"mediaImage":286,"name":299},"1435",{"url":287,"width":288,"height":288,"alt":289,"title":207,"size":290,"mime":225,"variations":207,"authorVariations":291},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fgabriel-krummenacher_0.jpg",648,"Gabriel Krummenacher Zühlke",144420,[292,295,296,297,298],{"name":293,"url":294,"width":288,"height":288},"FOCAL_POINT11_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002Fgabriel-krummenacher_0.jpg.webp?itok=voaeOIqx",{"name":293,"url":294,"width":288,"height":288},{"name":293,"url":294,"width":288,"height":288},{"name":293,"url":294,"width":288,"height":288},{"name":293,"url":294,"width":288,"height":288},"gabriel-krummenacher.jpg",{"status":7,"contactName":301,"contactProfession":302,"contactLinkedinUrl":207,"sharedEmail":207,"sharedRefMedia":303},"Denis Kolmanic","Ehemaliger Head of Retail",{"id":304,"sharedMediaLegend":207,"mediaImage":305,"name":316},"74277",{"url":306,"width":288,"height":288,"alt":307,"title":207,"size":308,"mime":225,"variations":207,"authorVariations":309},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fdenis-kolmanic-zuhlke.jpg","Denis Kolmanic, Lead Engagement Manager, Zühlke Schweiz",120775,[310,312,313,314,315],{"name":293,"url":311,"width":288,"height":288},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002Fdenis-kolmanic-zuhlke.jpg.webp?itok=ERUmgS8-",{"name":293,"url":311,"width":288,"height":288},{"name":293,"url":311,"width":288,"height":288},{"name":293,"url":311,"width":288,"height":288},{"name":293,"url":311,"width":288,"height":288},"denis-kolmanic-zuhlke.jpg",{"status":7,"contactName":318,"contactProfession":319,"contactLinkedinUrl":320,"sharedEmail":207,"sharedRefMedia":322},"Alexandra Tsingeni","Moderatorin, Content Creator & Retail-Expertin",{"title":281,"url":321,"internal":263},"https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Falexandra-tsingeni\u002F",{"id":323,"sharedMediaLegend":207,"mediaImage":324,"name":336},"6356",{"url":325,"width":230,"height":326,"alt":327,"title":207,"size":328,"mime":225,"variations":207,"authorVariations":329},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fprofilbild_alexis-tsingeni.jpg",1067,"picture of alexandra tsingeni smiling",188497,[330,332,333,334,335],{"name":293,"url":331,"width":230,"height":230},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002Fprofilbild_alexis-tsingeni.jpg.webp?itok=pSHEqSNg",{"name":293,"url":331,"width":230,"height":230},{"name":293,"url":331,"width":230,"height":230},{"name":293,"url":331,"width":230,"height":230},{"name":293,"url":331,"width":230,"height":230},"profilbild_alexis-tsingeni.jpg",[338,379,409,438],{"id":339,"path":340,"sharedTeaserTitle":341,"sharedTeaserRefMedia":342,"sharedTaxrefIndustries":361,"sharedTaxrefExpertises":365},"7672","\u002Fde\u002Finsights\u002Fenergiewende-erschliessen-sie-neues-innovationspotenzial","Energiewende: Erschließen Sie neues Innovationspotenzial ",{"id":343,"sharedMediaLegend":207,"mediaImage":344,"name":360},"153108",{"url":345,"width":346,"height":347,"alt":348,"title":207,"size":349,"mime":225,"variations":207,"relatedContentVariations":350},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fenergy-transition-header.jpg",541,405,"close-up of someone charging an electronic car",111023,[351,354,355,358,359],{"name":228,"url":352,"width":346,"height":353},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fenergy-transition-header.jpg.webp?itok=N9awGBKn",361,{"name":228,"url":352,"width":346,"height":353},{"name":356,"url":357,"width":346,"height":353},"FOCAL_POINT32_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Fenergy-transition-header.jpg.webp?itok=edVJJsSy",{"name":356,"url":357,"width":346,"height":353},{"name":356,"url":357,"width":346,"height":353},"energy-transition-header.jpg",[362],{"id":363,"name":364},"709","Energiewirtschaft & Versorgung",[366,367,370,373,376],{"id":270,"name":271},{"id":368,"name":369},"19","Digitale Strategien",{"id":371,"name":372},"891","Neue Technologien",{"id":374,"name":375},"608","Nachhaltigkeit",{"id":377,"name":378},"890","Nachhaltige Produkte",{"id":380,"path":381,"sharedTeaserTitle":382,"sharedTeaserRefMedia":383,"sharedTaxrefIndustries":400,"sharedTaxrefExpertises":404},"6812","\u002Fde\u002Finsights\u002Fein-neues-zeitalter-fuer-versicherungen-personalisierung-mit-ki-und-datenanalyse","Ein neues Zeitalter für Versicherungen: Personalisierung mit KI und Datenanalyse",{"id":384,"sharedMediaLegend":207,"mediaImage":385,"name":399},"5825",{"url":386,"width":387,"height":388,"alt":389,"title":207,"size":390,"mime":225,"variations":207,"relatedContentVariations":391},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fdata-ai-worldwide.jpg",500,334,"Women looking at her smartphone in the night",64105,[392,394,395,397,398],{"name":228,"url":393,"width":387,"height":388},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fdata-ai-worldwide.jpg.webp?itok=VIWeYj4t",{"name":228,"url":393,"width":387,"height":388},{"name":356,"url":396,"width":387,"height":388},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Fdata-ai-worldwide.jpg.webp?itok=JO-g5HcI",{"name":356,"url":396,"width":387,"height":388},{"name":356,"url":396,"width":387,"height":388},"data-ai-worldwide.jpg",[401],{"id":402,"name":403},"11","Versicherungen",[405,406],{"id":270,"name":271},{"id":407,"name":408},"875","Data",{"id":410,"path":411,"sharedTeaserTitle":412,"sharedTeaserRefMedia":413,"sharedTaxrefIndustries":431,"sharedTaxrefExpertises":435},"6725","\u002Fde\u002Finsights\u002Fsind-daten-wirklich-das-neue-gold","Sind Daten wirklich das neue Gold? Und wie können Unternehmen diesen Schatz aus den Tiefen des Datenozeans bergen? ",{"id":414,"sharedMediaLegend":207,"mediaImage":415,"name":430},"5946",{"url":416,"width":417,"height":418,"alt":419,"title":207,"size":420,"mime":225,"variations":207,"relatedContentVariations":421},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fblog_acentrik.jpg",1024,768,"acentrik-data",96005,[422,424,425,428,429],{"name":228,"url":423,"width":230,"height":231},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fblog_acentrik.jpg.webp?itok=enVZpRx9",{"name":228,"url":423,"width":230,"height":231},{"name":356,"url":426,"width":417,"height":427},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Fblog_acentrik.jpg.webp?itok=lNMbqG94",683,{"name":356,"url":426,"width":417,"height":427},{"name":356,"url":426,"width":417,"height":427},"blog_acentrik.jpg",[432],{"id":433,"name":434},"855","Alle Branchen",[436,437],{"id":270,"name":271},{"id":368,"name":369},{"id":439,"path":440,"sharedTeaserTitle":441,"sharedTeaserRefMedia":442,"sharedTaxrefIndustries":460,"sharedTaxrefExpertises":461},"6942","\u002Fde\u002Finsights\u002Fchatgpt-generieren-sie-umsatz-statt-nur-text","ChatGPT: Generieren Sie Umsatz statt nur Text!",{"id":443,"sharedMediaLegend":207,"mediaImage":444,"name":459},"6240",{"url":445,"width":446,"height":447,"alt":448,"title":207,"size":449,"mime":225,"variations":207,"relatedContentVariations":450},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fchatgpt.jpg",1089,680,"Eisberg im Wasser, mit viel grösserem Volumen unter Wasser",152957,[451,453,454,457,458],{"name":228,"url":452,"width":230,"height":231},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fchatgpt.jpg.webp?itok=fbcnYqJV",{"name":228,"url":452,"width":230,"height":231},{"name":356,"url":455,"width":456,"height":447},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Fchatgpt.jpg.webp?itok=yM-aYviV",1020,{"name":356,"url":455,"width":456,"height":447},{"name":356,"url":455,"width":456,"height":447},"chatgpt.jpg",[],[462],{"id":270,"name":271}]