[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"node-by-slug-\u002Fde\u002Finsights\u002FCTO-playbook-fuer-die-tech-transformation-im-einzelhandel-de":3,"related-content-view-26354-de":301},["Reactive",4],{"entity":5,"errors":-1},{"__typename":6,"status":7,"metatag":8,"id":206,"path":207,"hideNavigation":208,"title":13,"translations":209,"sharedHeaderRefMedia":217,"sharedTeaserTitle":13,"sharedTeaserText":244,"sharedTeaserRefMedia":246,"sharedParagraphs":250,"sharedTaxrefIndustries":262,"sharedTaxrefExpertises":266,"sharedIntroText":273,"sharedCtaLink":275,"sharedDate":276,"sharedAuthor":278},"NodeInsight",true,[9,14,18,21,25,30,34,38,42,46,50,54,58,62,66,69,73,76,79,81,84,87,91,95,99,103,107,111,115,119,123,127,131,135,139,142,145,148,151,154,157,160,163,166,170,174,177,181,185,189,193,197,200,204],{"tag":10,"attributes":11},"meta",{"name":12,"content":13},"title","CTO-Playbook für die Tech-Transformation im Einzelhandel",{"tag":10,"attributes":15},{"name":16,"content":17},"description","Der Einzelhandel steht an einem technologischen Wendepunkt. Veraltete Systeme, fragmentierte Daten und steigende Kundenerwartungen stellen die CTOs des Einzelhandels vor Herausforderungen und Chancen zugleich. Unser Whitepaper bietet einen strategischen Fahrplan, der Ihnen bei der Modernisierung hilft und ein Gleichgewicht zwischen Innovation und Stabilität schafft.",{"tag":10,"attributes":19},{"name":20,"content":17},"abstract",{"tag":10,"attributes":22},{"name":23,"content":24},"icbm","51.525772, -0.082716",{"tag":26,"attributes":27},"link",{"rel":28,"href":29},"shortlink","https:\u002F\u002Fcms.zuehlke.com\u002Fapi\u002Fgraphql",{"tag":26,"attributes":31},{"rel":32,"href":33},"canonical","https:\u002F\u002Fcms.zuehlke.com\u002Fde\u002Finsights\u002FCTO-playbook-fuer-die-tech-transformation-im-einzelhandel",{"tag":10,"attributes":35},{"name":36,"content":37},"robots","index, follow",{"tag":26,"attributes":39},{"rel":40,"href":41},"image_src","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002FRetail%20whitepaper%20preview_1.png?itok=LGe-CESt,https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":43},{"name":44,"content":45},"referrer","unsafe-url",{"tag":10,"attributes":47},{"name":48,"content":49},"rights","Copyright ©2026 | Zühlke Engineering AG | All rights reserved.",{"tag":10,"attributes":51},{"property":52,"content":53},"og:site_name","Zühlke Engineering AG",{"tag":10,"attributes":55},{"property":56,"content":57},"og:type","website",{"tag":10,"attributes":59},{"property":60,"content":61},"og:url","https:\u002F\u002Fwww.zuehlke.com\u002Fde\u002Finsights\u002FCTO-playbook-fuer-die-tech-transformation-im-einzelhandel",{"tag":10,"attributes":63},{"property":64,"content":65},"og:title","CTO-Playbook für die Tech-Transformation im Einzelhandel – Zühlke",{"tag":10,"attributes":67},{"property":68,"content":17},"og:description",{"tag":10,"attributes":70},{"property":71,"content":72},"og:image","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002FRetail%20whitepaper%20preview_1.png?itok=LGe-CESt",{"tag":10,"attributes":74},{"property":71,"content":75},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":77},{"property":78,"content":72},"og:image:url",{"tag":10,"attributes":80},{"property":78,"content":75},{"tag":10,"attributes":82},{"property":83,"content":72},"og:image:secure_url",{"tag":10,"attributes":85},{"property":83,"content":86},"https:\u002F\u002Fwww.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":88},{"property":89,"content":90},"og:updated_time","2025-12-23",{"tag":10,"attributes":92},{"property":93,"content":94},"og:image:alt","| Zühlke image",{"tag":10,"attributes":96},{"property":97,"content":98},"place:location:latitude","46.947944",{"tag":10,"attributes":100},{"property":101,"content":102},"place:location:longitude","7.438014",{"tag":10,"attributes":104},{"property":105,"content":106},"og:street_address","80 Great Eastern Street",{"tag":10,"attributes":108},{"property":109,"content":110},"og:locality","London",{"tag":10,"attributes":112},{"property":113,"content":114},"og:region","England",{"tag":10,"attributes":116},{"property":117,"content":118},"og:postal_code","EC2A 3JL",{"tag":10,"attributes":120},{"property":121,"content":122},"og:country_name","United Kingdom",{"tag":10,"attributes":124},{"property":125,"content":126},"og:email","london@zuhlke.com",{"tag":10,"attributes":128},{"property":129,"content":130},"og:phone_number","+44 20 7113 5000",{"tag":10,"attributes":132},{"property":133,"content":134},"og:locale","en_CH",{"tag":10,"attributes":136},{"property":137,"content":138},"og:locale:alternate","de_CH",{"tag":10,"attributes":140},{"property":137,"content":141},"de_DE",{"tag":10,"attributes":143},{"property":137,"content":144},"en_DE",{"tag":10,"attributes":146},{"property":137,"content":147},"en_AT",{"tag":10,"attributes":149},{"property":137,"content":150},"de_AT",{"tag":10,"attributes":152},{"property":137,"content":153},"en_HK",{"tag":10,"attributes":155},{"property":137,"content":156},"en_SR",{"tag":10,"attributes":158},{"property":137,"content":159},"en_BG",{"tag":10,"attributes":161},{"property":137,"content":162},"en_SG",{"tag":10,"attributes":164},{"property":137,"content":165},"en_GB",{"tag":10,"attributes":167},{"property":168,"content":169},"article:publisher","https:\u002F\u002Fwww.facebook.com\u002Fzuehlke.group",{"tag":10,"attributes":171},{"property":172,"content":173},"article:published_time","2025-03-11",{"tag":10,"attributes":175},{"property":176,"content":90},"article:modified_time",{"tag":10,"attributes":178},{"name":179,"content":180},"twitter:card","summary_large_image",{"tag":10,"attributes":182},{"name":183,"content":184},"twitter:site","@zuehlke_group",{"tag":10,"attributes":186},{"name":187,"content":188},"twitter:title","| Zühlke",{"tag":10,"attributes":190},{"name":191,"content":192},"twitter:site:id","247189965",{"tag":10,"attributes":194},{"name":195,"content":196},"twitter:image","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002FRetail%20whitepaper%20preview_1.png?itok=LGe-CESt,https:\u002F\u002Fwww.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":198},{"name":199,"content":94},"twitter:image:alt",{"tag":10,"attributes":201},{"name":202,"content":203},"google-site-verification","VEzolc1Vxy1KyRIlIqUSmVS7fqP_3_ZeBqPRby4g2mE",{"tag":205},"script","26354","\u002Fde\u002Finsights\u002FCTO-playbook-fuer-die-tech-transformation-im-einzelhandel",null,[210,214],{"path":211,"langcode":212},"\u002Fen\u002Finsights\u002Fretail-cto-playbook-for-tech-transformation",{"id":213},"en",{"path":207,"langcode":215},{"id":216},"de",{"id":218,"sharedMediaLegend":208,"mediaImage":219,"name":243},"171323",{"url":220,"width":221,"height":222,"alt":223,"title":208,"size":224,"mime":225,"variations":208,"headerMinimalVariations":226},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002FRetail%20whitepaper%20preview.png",1280,854,"Retail whitepaper preview",556638,"image\u002Fpng",[227,232,233,238,242],{"name":228,"url":229,"width":230,"height":231},"FOCAL_POINT32_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002FRetail%20whitepaper%20preview.png.webp?itok=zOUIWtJ_",800,533,{"name":228,"url":229,"width":230,"height":231},{"name":234,"url":235,"width":236,"height":237},"FOCAL_POINT169_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_medium\u002Fpublic\u002Fimages\u002FRetail%20whitepaper%20preview.png.webp?itok=pGLAb6cR",1200,675,{"name":239,"url":240,"width":221,"height":241},"FOCAL_POINT169_LARGE","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_large\u002Fpublic\u002Fimages\u002FRetail%20whitepaper%20preview.png.webp?itok=-1Ev3XIw",720,{"name":239,"url":240,"width":221,"height":241},"Retail whitepaper preview.png",{"processed":245},"\u003Cp>\u003Cspan>Der Einzelhandel steht an einem technologischen Wendepunkt. Veraltete Systeme, fragmentierte Daten und steigende Kundenerwartungen stellen die CTOs des Einzelhandels vor Herausforderungen und Chancen zugleich. Unser Whitepaper bietet einen strategischen Fahrplan, der Ihnen bei der Modernisierung hilft und ein Gleichgewicht zwischen Innovation und Stabilität schafft.\u003C\u002Fspan>\u003C\u002Fp>",{"id":247,"sharedMediaLegend":208,"mediaImage":248,"name":243},"171336",{"url":249,"width":221,"height":222,"alt":223,"title":208,"size":224,"mime":225,"variations":208},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002FRetail%20whitepaper%20preview_1.png",[251],{"__typename":252,"id":253,"ctaLink":254,"pgSharedText":258,"pgSharedTitle":208,"pgSharedCtaLink":261},"ParagraphPgText","29202",{"title":255,"url":256,"internal":257},"Zum Whitepaper Download","https:\u002F\u002Fcms.zuehlke.com\u002Fsystem\u002Ffiles\u002Fdocuments\u002Fzuhlke_retail_CTO_Playbook.pdf",false,{"value":259,"processed":259,"format":260},"\u003Cp class=\"text-lead\">Der Einzelhandel steht an einem technologischen Wendepunkt. Veraltete Systeme, fragmentierte Daten und steigende Kundenerwartungen stellen die CTOs des Einzelhandels vor Herausforderungen und Chancen zugleich. Unser Whitepaper bietet einen strategischen Fahrplan, der Ihnen bei der Modernisierung hilft und ein Gleichgewicht zwischen Innovation und Stabilität schafft.\u003C\u002Fp>\u003Cp class=\"text-lead\">\u003Cstrong>Laden Sie das vollständige Whitepaper jetzt herunter und erhalten Sie: &nbsp;\u003C\u002Fstrong>\u003C\u002Fp>\u003Cul>\u003Cli>\u003Cp class=\"text-lead\">Einen Überblick über den aktuellen Stand der Technologie im Einzelhandel\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp class=\"text-lead\">Einblicke in Composable Commerce, KI und moderne Liefermodelle\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp class=\"text-lead\">Expertenempfehlungen zur Risikominimierung bei gleichzeitiger Förderung der Transformation\u003C\u002Fp>\u003C\u002Fli>\u003Cli>\u003Cp class=\"text-lead\">Unser neunteiliges Framework zur Bewältigung der zentralen Herausforderungen der Branche: technische Effizienz, Bereitschaft zum Wandel und Risikomanagement\u003C\u002Fp>\u003C\u002Fli>\u003C\u002Ful>\u003Cp class=\"text-lead\">Machen Sie mit dem Guide (nur in englischer Sprache erhältlich) den ersten Schritt zu einer zukunftssicheren Tech-Strategie für Ihre Einzelhandelsorganisation.\u003C\u002Fp>","full_html",{"title":255,"url":256,"internal":257},[263],{"id":264,"name":265},"9","Einzelhandel & Konsumgüter",[267,270],{"id":268,"name":269},"19","Digitale Strategien",{"id":271,"name":272},"21","Softwareentwicklung",{"processed":274},"\u003Cp>Unser aktuelles Whitepaper liefert eine strategische Modernisierungsroadmap. Sie hilft Ihnen, Innovationen im Einzelhandel zu realisieren, ohne die Stabilität zu gefährden.\u003C\u002Fp>\n",{"title":255,"url":256,"internal":257},{"timestamp":277},1741953600,[279],{"status":7,"contactName":280,"contactProfession":281,"contactLinkedinUrl":282,"sharedEmail":285,"sharedRefMedia":286},"David Elliman","Global Chief of Software Engineering",{"title":283,"url":284,"internal":257},"","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Felliman\u002F","david.elliman@zuhlke.com",{"id":287,"sharedMediaLegend":208,"mediaImage":288,"name":300},"167342",{"url":289,"width":230,"height":230,"alt":280,"title":208,"size":290,"mime":291,"variations":208,"authorVariations":292},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fdavid-elliman_0.jpeg",100830,"image\u002Fjpeg",[293,296,297,298,299],{"name":294,"url":295,"width":230,"height":230},"FOCAL_POINT11_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002Fdavid-elliman_0.jpeg.webp?itok=KqGd6fb7",{"name":294,"url":295,"width":230,"height":230},{"name":294,"url":295,"width":230,"height":230},{"name":294,"url":295,"width":230,"height":230},{"name":294,"url":295,"width":230,"height":230},"david-elliman.jpeg",[302,333,361,393],{"id":303,"path":304,"sharedTeaserTitle":305,"sharedTeaserRefMedia":306,"sharedTaxrefIndustries":323,"sharedTaxrefExpertises":330},"6993","\u002Fde\u002Finsights\u002Fsamd-mit-fuenf-fragen-zum-erfolg","Software als Medizinprodukt: Die sieben Erfolgsfaktoren von SaMD",{"id":307,"sharedMediaLegend":208,"mediaImage":308,"name":322},"171802",{"url":309,"width":221,"height":310,"alt":311,"title":208,"size":312,"mime":291,"variations":208,"relatedContentVariations":313},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002FSaMD.jpg",853,"\"\"",115594,[314,316,317,320,321],{"name":228,"url":315,"width":230,"height":231},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002FSaMD.jpg.webp?itok=ntW-uYDd",{"name":228,"url":315,"width":230,"height":231},{"name":318,"url":319,"width":236,"height":230},"FOCAL_POINT32_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002FSaMD.jpg.webp?itok=BghSBv0D",{"name":318,"url":319,"width":236,"height":230},{"name":318,"url":319,"width":236,"height":230},"SaMD.jpg",[324,327],{"id":325,"name":326},"13","MedTech",{"id":328,"name":329},"12","Pharma",[331,332],{"id":268,"name":269},{"id":271,"name":272},{"id":334,"path":335,"sharedTeaserTitle":336,"sharedTeaserRefMedia":337,"sharedTaxrefIndustries":355,"sharedTaxrefExpertises":359},"425","\u002Fde\u002Finsights\u002Fwie-versicherer-in-den-naechsten-fuenf-jahren-an-der-spitze-bleiben","Wie Versicherer in den nächsten fünf Jahren an der Spitze bleiben",{"id":338,"sharedMediaLegend":208,"mediaImage":339,"name":354},"287",{"url":340,"width":341,"height":342,"alt":343,"title":208,"size":344,"mime":291,"variations":208,"relatedContentVariations":345},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Ffuture_of_insurance.jpg",693,520,"Digital services in the future",231888,[346,349,350,352,353],{"name":228,"url":347,"width":341,"height":348},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Ffuture_of_insurance.jpg.webp?itok=ZiO-xkXK",462,{"name":228,"url":347,"width":341,"height":348},{"name":318,"url":351,"width":341,"height":348},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002Ffuture_of_insurance.jpg.webp?itok=Eqxz-RMa",{"name":318,"url":351,"width":341,"height":348},{"name":318,"url":351,"width":341,"height":348},"future_of_insurance.jpg",[356],{"id":357,"name":358},"11","Versicherungen",[360],{"id":268,"name":269},{"id":362,"path":363,"sharedTeaserTitle":364,"sharedTeaserRefMedia":365,"sharedTaxrefIndustries":381,"sharedTaxrefExpertises":385},"26698","\u002Fde\u002Finsights\u002Fsouverane-cloud","Souveräne Cloud: Kontrolle übernehmen, Innovation sichern",{"id":366,"sharedMediaLegend":208,"mediaImage":367,"name":380},"172244",{"url":368,"width":221,"height":369,"alt":311,"title":208,"size":370,"mime":291,"variations":208,"relatedContentVariations":371},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002FGlobal_Data_Flow_-World_Map_Credits_to_NASA-.jpg",640,193209,[372,374,375,378,379],{"name":228,"url":373,"width":230,"height":231},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002FGlobal_Data_Flow_-World_Map_Credits_to_NASA-.jpg.webp?itok=Nng9sVuC",{"name":228,"url":373,"width":230,"height":231},{"name":318,"url":376,"width":377,"height":369},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002FGlobal_Data_Flow_-World_Map_Credits_to_NASA-.jpg.webp?itok=6CEGhwBQ",960,{"name":318,"url":376,"width":377,"height":369},{"name":318,"url":376,"width":377,"height":369},"Global_Data_Flow_-World_Map_Credits_to_NASA-.jpg",[382],{"id":383,"name":384},"855","Alle Branchen",[386,389,390],{"id":387,"name":388},"124","Cloud",{"id":268,"name":269},{"id":391,"name":392},"1205","Digitale Souveränität",{"id":394,"path":395,"sharedTeaserTitle":396,"sharedTeaserRefMedia":397,"sharedTaxrefIndustries":413,"sharedTaxrefExpertises":417},"26945","\u002Fde\u002Finsights\u002Fdas-industrial-cybernetic-enterprise-wie-ctos-ki-in-der-industrie-skalieren","Das Industrial Cybernetic Enterprise: Wie CTOs KI in der Industrie skalieren",{"id":398,"sharedMediaLegend":208,"mediaImage":399,"name":412},"172901",{"url":400,"width":401,"height":402,"alt":311,"title":208,"size":403,"mime":225,"variations":208,"relatedContentVariations":404},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002FICP%20campaign%20imagery%202025_0.png",1456,816,1312695,[405,407,408,410,411],{"name":228,"url":406,"width":230,"height":231},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002FICP%20campaign%20imagery%202025_0.png.webp?itok=MWt8lQ6u",{"name":228,"url":406,"width":230,"height":231},{"name":318,"url":409,"width":236,"height":230},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_medium\u002Fpublic\u002Fimages\u002FICP%20campaign%20imagery%202025_0.png.webp?itok=4kb8LU0M",{"name":318,"url":409,"width":236,"height":230},{"name":318,"url":409,"width":236,"height":230},"ICP campaign imagery 2025.png",[414],{"id":415,"name":416},"10","Industrie",[418,421,424,427,428],{"id":419,"name":420},"110","KI",{"id":422,"name":423},"1048","Cybernetic Delivery",{"id":425,"name":426},"875","Data",{"id":268,"name":269},{"id":429,"name":430},"887","Business Transformation"]