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Banken ihre Kundinnen und Kunden dabei unterstützen, ihr Finanzmanagement zu verbessern? Welche Schwerpunkte sollten dabei gesetzt werden und was sind bestehende \u003Cstrong>Best-Practice-Ansätze und Use-Cases aus der Praxis? \u003C\u002Fstrong>Mehr in unserem Blogartikel erfahren.\u003C\u002Fp>",{"id":223,"sharedMediaLegend":224,"mediaImage":225,"name":232},"5600",null,{"url":226,"width":227,"height":228,"alt":229,"title":224,"size":230,"mime":231,"variations":224},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Ffinancial_literacy.jpg",1000,750,"young female checking her phone",144010,"image\u002Fjpeg","financial_literacy.jpg",[234],{"__typename":235,"id":236,"ctaLink":237,"pgSharedText":240,"pgSharedTitle":244,"pgSharedCtaLink":245},"ParagraphPgText","27555",{"title":238,"url":239,"internal":208},"Jetzt Whitepaper herunterladen","https:\u002F\u002Fwww.zuehlke.com\u002Fsystem\u002Ffiles\u002Fdocuments\u002Ffinancial_literacy_zuehlke_ger_2022.pdf#https:\u002F\u002F224afec21ae5451da7d33649616c3d9e.svc.dynamics.com\u002Ft\u002Fformdoi\u002F0fccb3d5-2b96-4306-a0e7-372e6b3207c2",{"value":241,"processed":242,"format":243},"\u003Cp>Eine von Zühlke in Auftrag gegebene Umfrage hat ergeben, dass die\u003Cstrong> Financial Literacy von vielen Bankkundinnen und Kunden im deutschsprachigen Raum\u003C\u002Fstrong> mangelhaft ist und entsprechende Finanzstrategien für den Vermögensaufbau nicht vorhanden sind, beziehungsweise nicht richtig umgesetzt werden. Dabei gibt es deutliche \u003Cstrong>Unterschiede je nach sozio-demographischen Faktoren\u003C\u002Fstrong>. Dadurch lässt sich eine \u003Cstrong>Typologisierung von fünf unterschiedlichen Finanztypen \u003C\u002Fstrong>erstellen.  \u003C\u002Fp>\r\n\r\n\u003Cp>Diese Ausgangslage hat eine grosse\u003Cstrong> Business-Relevanz für Banken\u003C\u002Fstrong>. Denn die Umfrage zeigt deutlich, neue Services und Angebote in diesem Bereich würden ein \u003Cstrong>grosses Differenzierungspotenzial für die Finanzdienstleister\u003C\u002Fstrong> bieten.\u003C\u002Fp>\r\n\r\n\u003Cp>Jetzt die Financial-Literacy-Publikation von Zühlke herunterladen und von wertvollen Insights profitieren!\u003C\u002Fp>\r\n\r\n\u003Cp>Weitere Insights zum Thema Financial Literacy erhalten Sie auch in unserem \u003Ca href=\"https:\u002F\u002Fyoutu.be\u002FEUoHA3t2U4E\" target=\"_blank\">virtuellen Breakfast Talk\u003C\u002Fa> mit Expertinnen und Experten aus der Branche.\u003C\u002Fp>\r\n","\u003Cp>Eine von Zühlke in Auftrag gegebene Umfrage hat ergeben, dass die\u003Cstrong> Financial Literacy von vielen Bankkundinnen und Kunden im deutschsprachigen Raum\u003C\u002Fstrong> mangelhaft ist und entsprechende Finanzstrategien für den Vermögensaufbau nicht vorhanden sind, beziehungsweise nicht richtig umgesetzt werden. Dabei gibt es deutliche \u003Cstrong>Unterschiede je nach sozio-demographischen Faktoren\u003C\u002Fstrong>. Dadurch lässt sich eine \u003Cstrong>Typologisierung von fünf unterschiedlichen Finanztypen \u003C\u002Fstrong>erstellen.  \u003C\u002Fp>\n\n\u003Cp>Diese Ausgangslage hat eine grosse\u003Cstrong> Business-Relevanz für Banken\u003C\u002Fstrong>. Denn die Umfrage zeigt deutlich, neue Services und Angebote in diesem Bereich würden ein \u003Cstrong>grosses Differenzierungspotenzial für die Finanzdienstleister\u003C\u002Fstrong> bieten.\u003C\u002Fp>\n\n\u003Cp>Jetzt die Financial-Literacy-Publikation von Zühlke herunterladen und von wertvollen Insights profitieren!\u003C\u002Fp>\n\n\u003Cp>Weitere Insights zum Thema Financial Literacy erhalten Sie auch in unserem \u003Ca href=\"https:\u002F\u002Fyoutu.be\u002FEUoHA3t2U4E\" target=\"_blank\">virtuellen Breakfast Talk\u003C\u002Fa> mit Expertinnen und Experten aus der Branche.\u003C\u002Fp>","full_html","«62% wären bereit, die Bank  zu wechseln, wenn diese entsprechende Services anbieten würde»",{"title":238,"url":239,"internal":208},[247],{"id":248,"name":249},"7","Banken & Finanzdienstleister",{"__typename":251,"id":252,"eyebrow":224,"headerTitleMinimal":219,"intro":253,"media":255,"link":278},"ParagraphPgHeaderSmall","27553",{"value":254},"Unser Whitepaper beleuchtet das ungenügende Finanzwissen in der Bevölkerung und zeigt die damit verbundene Business-Relevanz für Banken auf. Wie können Banken ihre Kundinnen und Kunden dabei unterstützen, ihr Finanzmanagement zu verbessern? Welche Schwerpunkte sollten dabei gesetzt werden und was sind bestehende Best-Practice-Ansätze und Use-Cases aus der Praxis? Welche Möglichkeiten bieten Ansätze wie Hyperpersonalisierung, Gamifaction und der Megatrend Metaverse?",{"id":256,"sharedMediaLegend":224,"mediaImage":257,"name":277},"161846",{"url":258,"width":259,"height":260,"alt":224,"title":224,"size":261,"mime":231,"variations":224,"headerMinimalVariations":262},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fevents\u002Ffinancial_literacy_banking.jpeg",1080,810,143185,[263,268,269,273,276],{"name":264,"url":265,"width":266,"height":267},"FOCAL_POINT32_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fevents\u002Ffinancial_literacy_banking.jpeg.webp?itok=XFdRliT2",800,533,{"name":264,"url":265,"width":266,"height":267},{"name":270,"url":271,"width":259,"height":272},"FOCAL_POINT169_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_medium\u002Fpublic\u002Fevents\u002Ffinancial_literacy_banking.jpeg.webp?itok=IEQkZAfE",608,{"name":274,"url":275,"width":259,"height":272},"FOCAL_POINT169_LARGE","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_large\u002Fpublic\u002Fevents\u002Ffinancial_literacy_banking.jpeg.webp?itok=E5DtYf5h",{"name":274,"url":275,"width":259,"height":272},"financial_literacy_banking.jpeg",{"title":279,"url":239,"internal":208},"Jetzt downloaden"]