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Cookie Policy

Analysis software

Zühlke's website currently uses Universal Analytics, a web analysis service provided by Google Inc. ("Google"). Universal Analytics uses cookies, i.e. places text files on your computer, which can be used to analyse website usage by users. More information about the cookies used by Universal Analytics is available below. The information generated by cookies about your use of the website (including your IP address) is transmitted to Google and saved by Google on servers located in the USA. As we have Google anonymise your IP address (IP anonymisation), Google truncates the IP address by removing the last octet, thus anonymising it. Google only sends the full IP address to Google servers in the USA and truncates it there in exceptional cases. Google uses this information on behalf of Zühlke for the purpose of evaluating your use of the website, compiling reports on website activity for Zühlke, and providing Zühlke with other services related to website activity and internet usage. As part of this, Google identifies your use of our website on a variety of devices by allocating a unique user ID to you. However, in this context, Google does not receive any personal data concerning you from us, i.e. Google does not receive any information from us about who is behind the abstract user ID. You can reject the use of cookies by selecting the appropriate settings in your browser. However, you may not be able to use the full functionality of this website in that case. You can also prevent the collection and use of data by Google (cookies and IP address) by downloading and installing the browser plug-in available here. Zühlke is free to change the analysis software that is used at any time. In the case of such a change being made, the Data Privacy and Cookies Policies will be adjusted accordingly at the relevant time.




We use cookies on this website. Cookies are small pieces of information that a website sends to your computer's web browser when you visit a website. Cookies are stored on your computer for a certain period of time, depending on the expiry date of the cookie. More information about cookies is available at

By using our website, you agree to the placement of cookies on your device, as explained in more detail below.

The Zühlke website uses the following cookies:

Cookie Name Ablauf Zweck
Google Analytics _utma 2 years Recognition cookie: identifies unique visitors. The Google Analytics utma cookie allocates a unique ID, which is used to identify the visitor in the case of repeat visits.
Google Analytics _utmb 30 minutes Session cookie: counts the number of visits rather than the number of unique visitors. The Google Analytics utmb cookie deletes itself automatically after 30 minutes. It is placed on a device together with the utmc cookie.
Google Analytics _utmc After closing the browser window Session cookie: deletes itself automatically when the browser window is closed. It is placed on the device together with the Google Analytics utmb cookie. 
Google Analytics _utmz 6 months Kampagnencookie: Mißt Zugriffe über alle eingesetzten Online-Marketing-Kanäle. Das heißt, dass der User innerhalb dieses Zeitraums die Daten der letzten Zugriffsquelle auf der Website mit sich führt und demzufolge die Conversion, bzw. Conversion Rate statistisch dem jeweiligen Online-Marketing-Kanal zugeordnet wird.
ShareThis stid
unknown (1 year according to the browser) These cookies are used by the ShareThis widget. The ShareThis widget allows the user to share content on various social media. No personal in-formation is stored.
  _uset 8 Stunden Diese Cookies werden vom ShareThis Widget verwendet. ShareThis Widget ermöglicht dem Benutzer, Inhalte auf verschiedenen sozialen Medien zu teilen. Es werden keine persönlichen Informationen gespeichert.
ShareThis  _UID _UIDR 2 years Additional cookies that are placed via ShareThis, in order to analyse the audience size. Deregistra-tion from these two cookies is possible at:

If you do not wish to be assigned cookies by our website, you must make the setting in your browser that does not allow cookies or that notifies you when a cookie is placed on your device. You can then reject this placement when you receive the message. To find out how to do this, please consult the "Help" section of your browser and


Google Analytics cookies

As explained above, Zühlke uses Universal Analytics cookies to obtain standard internet login information as well as details about user behaviour. Zühlke does this to improve the website. This information does not contain any personal data. The data used for analytical purposes may be linked to personal data obtained from this website or otherwise. To obtain more information about Universal Analytics cookies, please click here.


Browser add-on for disabling Google Analytics and opt-out cookie

To give website visitors more control over how their data is collected via Universal Analytics, Google has developed a Universal Analytics deactivation add-on for browsers. The add-on communicates with the Google Analytics JavaScript (analytics.js) to indicate that information about your visit to the website should not be sent to Google Analytics. The deactivation add-on for browsers does not prevent information from being sent to the website itself. 

Please click here to find out more about the Google Analytics deactivation add-on for browsers.

Alternatively, you can set a cookie to prevent collection of data by Universal Analytics. Click here to set the opt-out cookie.


Social media / ShareThis cookies

Zühlke gives users the ability to share pages from our website and blog posts on social networks such as Facebook and Twitter. To provide this service, the website uses a plug-in from a third-party website, called ShareThis. If you use our Share button, you will be directed to a website managed by ShareThis, and then to a website managed by the specific social media platform. We do not have any control over the cookies that are placed by ShareThis or the relevant social media platform if you use their services. Cookies from ShareThis can be deactivated here

This policy was last updated on 10 January 2018. Please consult this page regularly to see if this policy has been changed.