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22.- 23. September 2016

Zühlke @NEXT Conference

NEXT Conference ist das Event für alle, die aktiv die Digitale Transformation mitgestalten. 1.300 internationale Teilnehmer beschäftigen sich zwei Tage mit der Welt von morgen: Konsumenten, Geschäftsmodelle und Strategien. Zühlke präsentiert das aktuell heißeste Device für Business- und Consumer-Märkte: Die Microsoft HoloLens. Wir geben Einblicke in unsere Entwicklungsarbeit und zeigen Perspektiven für Business- und Consumer-Anwendungen der Mixed Reality.

Unser Programm auf der NEXT Conference

Präsentation auf der Hauptbühne im Schmidts Tivoli am Donnerstag, den 22. September, ab 13.00 Uhr

Augmented Work & Life in a Mixed Reality

A new class of devices is about to shake up the emerging Virtual & Augmented Reality market. With the Windows Holographic platform and the HoloLens as its reference device, Microsoft is the first manufacturer to enable what they call "Mixed Reality" solutions. Others will surely follow.

Zühlke is one of the few tech companies in Europe that already develops HoloLens applications. In this talk we will provide the NEXT crowd with insights into the hottest IT gadget currently available and talk about the impact of mixed reality in our personal and business lives and where this will probably take us in the future.


Session am Nachmittag im NOHO Club, 2. OG, 17.00 Uhr bis 18.30 Uhr

Areas of Innovation: Mixed Reality in the Industry and our Everyday Life

The arrival of the HoloLens marks a turning point in creating applications that enrich the real world with virtual objects. The device’s immersive experience, which is referred to as Mixed Reality, opens up an entire world of potential uses in industrial enterprises as well as our everyday lives. Holograms not only enrich our environment – interaction with holograms also facilitates our daily activities.

In this session we will give you an overview of what sets the HoloLens apart from other Augmented and Virtual Reality devices, what it can do and what you can do with it. We will also provide an outlook on the use cases we see for the device and discuss your own ideas for the HoloLens. And finally we would like to give you the opportunity for a short hands-on demo.


Ausstellung mit Microsoft HoloLens Live-Demo und Test, Raum TIGHA, 4. OG - 22. - 23.09., 14.00 Uhr bis 19.00 Uhr



Anmeldung mit Terminwunsch



NEXT Conference @ Schmidts TIVOLI Reeperbahn, Hamburg


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Photo: Frau Lena Hoffmann

Lena Hoffmann

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