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",[210,214],{"path":211,"langcode":212},"\u002Fen\u002Fcase-studies\u002Fstrengthening-fireblocks-global-banking-go-to-market-motion",{"id":213},"en",{"path":207,"langcode":215},{"id":216},"de",{"id":218,"sharedMediaLegend":219,"mediaImage":220,"name":245},"173234",null,{"url":221,"width":222,"height":223,"alt":224,"title":219,"size":225,"mime":226,"variations":219,"headerMinimalVariations":227},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002FYoung%20Asian%20woman%20using%20smartphone%20on%20the%20holographic%20background.jpeg",1920,1280,"Young Asian woman using smartphone on the holographic 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Asian woman using smartphone on the holographic background.jpeg","Fireblocks: Stärkung der Go-to-Market-Strategie im Banking ",{"processed":248},"\u003Cp>Zühlke unterstützte Fireblocks dabei, seine Banking-Go-to-Market-Strategie zu schärfen und Finanzinstitute gezielter anzusprechen.\u003C\u002Fp>\n",{"id":218,"sharedMediaLegend":219,"mediaImage":250,"name":245},{"url":221,"width":222,"height":223,"alt":224,"title":219,"size":225,"mime":226,"variations":219},{"id":252,"sharedMediaLegend":219,"mediaImage":253,"name":260},"173251",{"url":254,"width":255,"height":256,"alt":257,"title":219,"size":258,"mime":259,"variations":219},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002FLockup-Network_Navy_385px.png",2278,385,"Fireblocks logo",29977,"image\u002Fpng","Lockup-Network_Navy_385px.png",[262,270,275,307],{"__typename":263,"id":264,"ctaLink":219,"pgSharedText":265,"pgSharedTitle":269,"pgSharedCtaLink":219},"ParagraphPgText","35095",{"value":266,"processed":267,"format":268},"\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.fireblocks.com\u002F\" target=\"_blank\" title=\"Besuchen Sie die Fireblocks-Website\">Fireblocks\u003C\u002Fa> ist führender Anbieter von Infrastruktur für digitale Assets und Stablecoins. Das Unternehmen unterstützt mehr als 2.500 institutionelle Kunden sowie über 90 Banken weltweit und verfügt über umfassende Erfahrung darin, Finanzorganisationen beim Aufbau, Betrieb und der Skalierung digitaler Asset-Geschäfte zu unterstützen.\u003C\u002Fp>\u003Cp>Da Banken zunehmend in die \u003Ca href=\"\u002Fnode\u002F26051\" title=\"Entdecken Sie unsere Lösungen für digitales Geld und tokenisierte Märkte.\" data-entity-type=\"node\" data-entity-uuid=\"4bf1eb83-a198-40bd-9642-df52cb73a5de\" data-entity-substitution=\"canonical\">digitale Vermögensverwaltung, ins Trading, in Stablecoins und in Tokenisierung\u003C\u002Fa> expandieren, benötigen sie klar definierte Business Cases, ein fundiertes Verständnis regulatorischer Rahmenbedingungen sowie strukturierte Umsetzungsansätze. Nur so lassen sich komplexe Entscheidungsprozesse über Geschäfts-, Technologie-, Sicherheits-, Risiko- und Compliance-Funktionen hinweg erfolgreich steuern.\u003C\u002Fp>\u003Cp>Um die Marktposition im Banking-Segment zu sichern und weiter auszubauen, muss Fireblocks seine Value Proposition klarer kommunizieren und seine Zusammenarbeit mit Banken stärker strukturieren. Dazu gehören eine bessere Qualifizierung von Opportunitys, eine gezieltere Ressourcenallokation sowie die Ausstattung globaler Vertriebsteams mit praxisnahen, bankenspezifischen Unterlagen. \u003C\u002Fp>","\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.fireblocks.com\u002F\" target=\"_blank\" title=\"Besuchen Sie die Fireblocks-Website\">Fireblocks\u003C\u002Fa> ist führender Anbieter von Infrastruktur für digitale Assets und Stablecoins. Das Unternehmen unterstützt mehr als 2.500 institutionelle Kunden sowie über 90 Banken weltweit und verfügt über umfassende Erfahrung darin, Finanzorganisationen beim Aufbau, Betrieb und der Skalierung digitaler Asset-Geschäfte zu unterstützen.\u003C\u002Fp>\u003Cp>Da Banken zunehmend in die \u003Ca href=\"\u002Fde\u002Fbranchen\u002Fbanken-finanzdienstleister\u002Fdigitales-geld-web3-blockchain\" title=\"Entdecken Sie unsere Lösungen für digitales Geld und tokenisierte Märkte.\" data-entity-type=\"node\" data-entity-uuid=\"4bf1eb83-a198-40bd-9642-df52cb73a5de\" data-entity-substitution=\"canonical\">digitale Vermögensverwaltung, ins Trading, in Stablecoins und in Tokenisierung\u003C\u002Fa> expandieren, benötigen sie klar definierte Business Cases, ein fundiertes Verständnis regulatorischer Rahmenbedingungen sowie strukturierte Umsetzungsansätze. Nur so lassen sich komplexe Entscheidungsprozesse über Geschäfts-, Technologie-, Sicherheits-, Risiko- und Compliance-Funktionen hinweg erfolgreich steuern.\u003C\u002Fp>\u003Cp>Um die Marktposition im Banking-Segment zu sichern und weiter auszubauen, muss Fireblocks seine Value Proposition klarer kommunizieren und seine Zusammenarbeit mit Banken stärker strukturieren. Dazu gehören eine bessere Qualifizierung von Opportunitys, eine gezieltere Ressourcenallokation sowie die Ausstattung globaler Vertriebsteams mit praxisnahen, bankenspezifischen Unterlagen. \u003C\u002Fp>","full_html","Ausgangssituation und Herausforderung ",{"__typename":263,"id":271,"ctaLink":219,"pgSharedText":272,"pgSharedTitle":274,"pgSharedCtaLink":219},"35096",{"value":273,"processed":273,"format":268},"\u003Cp>Zühlke arbeitet eng mit dem Bankingbereichund der Vertriebsleitung von Fireblocks zusammen, um den Go-to-Market-Ansatz gezielt zu strukturieren und das Leistungsversprechen im Bankenkontext verständlicher und greifbarer zu machen. Das Team erarbeitet persona- und use-case-spezifische Botschaften für Vermögensverwaltung, Trading, Transaktionen, Stablecoin-Banking und Tokenisierung – immer abgestimmt auf die Anforderungen von Business-, Technologie- und Kontrollfunktionen.\u003C\u002Fp>\u003Cp>Parallel dazu entwickelt das Team eine klare Darstellung der Auswirkungen von Blockchain-Technologien, der kommerziellen Treiber sowie der Implikationen für Betriebsmodelle. So schließen die Experten die Lücke zwischen technischen Fähigkeiten und der Art und Weise, wie Banken Wert, Risiko und Implementierung bewerten.\u003C\u002Fp>\u003Cp>Darüber hinaus bildet das Team den gesamten Weg von Pilotprojekten bis hin zu produktiven und skalierbaren Lösungen ab. Die Banking-Expertise von Fireblocks wird in wiederverwendbare, kundenreife Sales-Materialien integriert und ermöglicht so eine konsistentere und praxisnähere Kundenansprache. Alle Materialien werden auf die bestehende Vertriebsmethodik und die modulare Plattformarchitektur von Fireblocks abgestimmt, sodass sie sich problemlos in unterschiedlichen Teams und Regionen einsetzen lassen.  \u003C\u002Fp>","Vorgehen und Lösung ",{"__typename":276,"id":277,"eyebrow":219,"pgQuoteRefQuote":278,"hideImage":281,"hideFunctionAndCompany":281,"bigQuote":281},"ParagraphPgQuote","35097",[279],{"status":7,"id":280,"promote":281,"quotePersonDesc":282,"quotePersonName":283,"quoteText":284,"profileImage":285,"title":306},"27056",false,"Chief Strategy Officer & Head of Banking, Fireblocks","Stephen Richardson","Da Banken ihre Strategien im Bereich digitaler Assets beschleunigen, werden Klarheit im Wertversprechen und ein klarer Umsetzungspfad entscheidend. Zühlke hat uns dabei unterstützt, beides zu schärfen und unseren Teams eine fokussierte und kommerziell präzisere Ansprache von Finanzinstituten zu ermöglichen.",{"id":286,"sharedMediaLegend":219,"mediaImage":287,"name":305},"173211",{"url":288,"width":289,"height":289,"alt":290,"title":219,"size":291,"mime":259,"variations":219,"quoteVariations":292},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002FStephen%20Richardson%20Fireblocks.png",2400,"Stephen Richardson, Chief Strategy Officer & Head of Banking at Fireblocks",1979759,[293,297,300,303,304],{"name":294,"url":295,"width":296,"height":296},"FOCAL_POINT11_EXTRA_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_extra_small\u002Fpublic\u002Fimages\u002FStephen%20Richardson%20Fireblocks.png.webp?itok=R4iXp0iP",400,{"name":298,"url":299,"width":231,"height":231},"FOCAL_POINT11_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002FStephen%20Richardson%20Fireblocks.png.webp?itok=3kQ8amGX",{"name":301,"url":302,"width":237,"height":237},"FOCAL_POINT11_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_medium\u002Fpublic\u002Fimages\u002FStephen%20Richardson%20Fireblocks.png.webp?itok=SnlIDx3S",{"name":301,"url":302,"width":237,"height":237},{"name":301,"url":302,"width":237,"height":237},"Stephen Richardson Fireblocks.png","Stephen Richardson - Fireblocks",{"__typename":263,"id":308,"ctaLink":219,"pgSharedText":309,"pgSharedTitle":311,"pgSharedCtaLink":219},"35098",{"value":310,"processed":310,"format":268},"\u003Cp>Fireblocks ist nun stärker positioniert, um Senior Stakeholder in komplexen Bankorganisationen mit klareren und wirtschaftlich fundierten Botschaften anzusprechen.\u003C\u002Fp>\u003Cp>Die Vertriebsteams sind nun in der Lage, Fireblocks über Business-, Technologie- und Kontrollfunktionen hinweg mit einem konsistenteren und strukturierteren Ansatz zu positionieren. Gleichzeitig profitiert Fireblocks von einer verbesserten Opportunity-Qualifizierung, wodurch der Fokus gezielter auf hochwertige Engagements gelegt werden kann.\u003C\u002Fp>\u003Cp>Gespräche mit Finanzinstituten verlaufen nun von Beginn an fokussierter, da Anwendungsfälle, Geschäftsnutzen und Umsetzungswege klar miteinander verknüpft sind. So ist der Weg von ersten Gesprächen hin zu skalierbaren Produktivlösungen greifbarer und einfacher nachvollziehbar.\u003C\u002Fp>\u003Cp>\u003Cstrong>Insgesamt schaffen diese Verbesserungen eine starke Grundlage für die weitere Expansion von Fireblocks im globalen Banking-Segment. \u003C\u002Fstrong>\u003C\u002Fp>","Ergebnisse und Nutzen ",[313],{"id":314,"name":315},"7","Banken & Finanzdienstleister",[317,320,323,326,329],{"id":318,"name":319},"19","Digitale Strategien",{"id":321,"name":322},"887","Business Transformation",{"id":324,"name":325},"886","Tech Innovation",{"id":327,"name":328},"891","Neue Technologien",{"id":330,"name":331},"1187","Blockchain & Web3",{"processed":333},"\u003Cp>\u003Cspan lang=\"DE-DE\">Fireblocks möchte seinen Digital-Asset-Go-to-Market-Ansatz schärfen und die Zusammenarbeit mit globalen Finanzinstituten effektiver gestalten. Das Ziel: Die eigene Marktpositionen stärken und ausbauen. Zühlke unterstützt die Initiative mit präziserem Messaging, strukturiertem Sales-Narrative und kundenfertigen Vertriebsunterlagen.\u003C\u002Fspan>\u003Cspan lang=\"DE-DE\">\u003C\u002Fspan>\u003C\u002Fp>",{"data":335},{"relatedContentView":336},{"id":337,"pageInfo":338,"results":341},"3dad2dac-900c-48b3-9380-0814b1c1f4f1",{"page":339,"pageSize":340,"total":340},0,3,[342,376,406],{"id":343,"path":344,"sharedTeaserTitle":345,"sharedTeaserRefMedia":346,"sharedTaxrefIndustries":364,"sharedTaxrefExpertises":366},"6815","\u002Fde\u002Fcase-studies\u002Fmobile-app-von-hsbc-investieren","Mobile App von HSBC erleichtert das Investieren",{"id":347,"sharedMediaLegend":219,"mediaImage":348,"name":363},"6053",{"url":349,"width":350,"height":351,"alt":352,"title":219,"size":353,"mime":226,"variations":219,"relatedContentVariations":354},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fhsbc-mobile-banking.jpg",720,480,"HSBC Logo auf einem gläsernen 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