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Zühlke",{"tag":10,"attributes":190},{"name":191,"content":192},"twitter:site:id","247189965",{"tag":10,"attributes":194},{"name":195,"content":90},"twitter:image:alt",{"tag":10,"attributes":197},{"name":198,"content":199},"twitter:image","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Fmax_1300x1300\u002Fpublic\u002Fimages\u002Flocal_search.jpg?itok=8-E3J4gS,https:\u002F\u002Fwww.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fzuhlke_innovation_social.jpg",{"tag":10,"attributes":201},{"name":202,"content":203},"google-site-verification","VEzolc1Vxy1KyRIlIqUSmVS7fqP_3_ZeBqPRby4g2mE",{"tag":205},"script","530","\u002Fde\u002Fcase-studies\u002Fkundenbindung-erhoehen",[209,213],{"path":210,"langcode":211},"\u002Fen\u002Fcase-studies\u002Fincreasing-customer-retention",{"id":212},"en",{"path":207,"langcode":214},{"id":215},"de",{"id":217,"sharedMediaLegend":218,"mediaImage":219,"name":240},"1057",null,{"url":220,"width":221,"height":222,"alt":223,"title":218,"size":224,"mime":225,"variations":218,"headerMinimalVariations":226},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Flocal_search.jpg",720,540,"Localsearch",222149,"image\u002Fjpeg",[227,231,232,236,239],{"name":228,"url":229,"width":221,"height":230},"FOCAL_POINT32_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Flocal_search.jpg.webp?itok=UjO4Sndx",480,{"name":228,"url":229,"width":221,"height":230},{"name":233,"url":234,"width":221,"height":235},"FOCAL_POINT169_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_medium\u002Fpublic\u002Fimages\u002Flocal_search.jpg.webp?itok=4ZPbA7pM",405,{"name":237,"url":238,"width":221,"height":235},"FOCAL_POINT169_LARGE","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_large\u002Fpublic\u002Fimages\u002Flocal_search.jpg.webp?itok=D3IuRgeD",{"name":237,"url":238,"width":221,"height":235},"local_search.jpg",{"processed":242},"\u003Cp>localsearch will mit zielgerichtetem Marketing auf Kundenbedürfnisse reagieren. Zühlke entwickelt dafür eine Datenplattform, die mittels Machine Learning das Kundenverhalten vorhersagt. \u003C\u002Fp>",{"id":217,"sharedMediaLegend":218,"mediaImage":244,"name":240},{"url":220,"width":221,"height":222,"alt":223,"title":218,"size":224,"mime":225,"variations":218},{"id":246,"sharedMediaLegend":218,"mediaImage":247,"name":254},"3945",{"url":248,"width":249,"height":250,"alt":251,"title":218,"size":252,"mime":253,"variations":218},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Flocalsearch-logo_2.png",642,188,"Localsearch_Logo",17395,"image\u002Fpng","localsearch-logo_2.png",[256,263,268,274,280,311,317],{"__typename":257,"id":258,"ctaLink":218,"pgSharedText":259,"pgSharedTitle":218,"pgSharedCtaLink":218},"ParagraphPgText","23075",{"value":260,"processed":261,"format":262},"\u003Cul>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-lead\">Zühlke unterstützt localsearch dabei, ihre Data-Analytics-Strategie zu definieren \u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-lead\">localsearch erhält eine Entscheidungsgrundlage für die optimale Wahl des Cloud-Anbieters \u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-lead\">Mithilfe der neuen Datenplattform kann localsearch potentielle Kundenabwanderungen vorhersagen \u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","\u003Cul>\n\t\u003Cli>\n\t\u003Cp class=\"text-lead\">Zühlke unterstützt localsearch dabei, ihre Data-Analytics-Strategie zu definieren \u003C\u002Fp>\n\t\u003C\u002Fli>\n\t\u003Cli>\n\t\u003Cp class=\"text-lead\">localsearch erhält eine Entscheidungsgrundlage für die optimale Wahl des Cloud-Anbieters \u003C\u002Fp>\n\t\u003C\u002Fli>\n\t\u003Cli>\n\t\u003Cp class=\"text-lead\">Mithilfe der neuen Datenplattform kann localsearch potentielle Kundenabwanderungen vorhersagen \u003C\u002Fp>\n\t\u003C\u002Fli>\n\u003C\u002Ful>","full_html",{"__typename":257,"id":264,"ctaLink":218,"pgSharedText":265,"pgSharedTitle":218,"pgSharedCtaLink":218},"10652",{"value":266,"processed":267,"format":218},"localsearch will mit zielgerichtetem Marketing auf Kundenbedürfnisse reagieren. Zühlke entwickelt dafür eine Datenplattform, die mittels Machine Learning das Kundenverhalten vorhersagt. ","\u003Cp>localsearch will mit zielgerichtetem Marketing auf Kundenbedürfnisse reagieren. Zühlke entwickelt dafür eine Datenplattform, die mittels Machine Learning das Kundenverhalten vorhersagt.\u003C\u002Fp>\n",{"__typename":257,"id":269,"ctaLink":218,"pgSharedText":270,"pgSharedTitle":273,"pgSharedCtaLink":218},"754",{"value":271,"processed":272,"format":262},"\u003Cp>Als Marketing- und Werbepartner unterstützt localsearch Schweizer KMU bei deren Positionierung im Web. Das Unternehmen will das große Kundendatenvolumen analysieren, um potentielle Abwanderungen von Kunden möglichst früh erkennen und entsprechende Gegenmaßnahmen einleiten zu können. Für die strategische Beratung und die technische Entwicklung holt localsearch die Experten von Zühlke an Bord. \u003C\u002Fp>\r\n","\u003Cp>Als Marketing- und Werbepartner unterstützt localsearch Schweizer KMU bei deren Positionierung im Web. Das Unternehmen will das große Kundendatenvolumen analysieren, um potentielle Abwanderungen von Kunden möglichst früh erkennen und entsprechende Gegenmaßnahmen einleiten zu können. Für die strategische Beratung und die technische Entwicklung holt localsearch die Experten von Zühlke an Bord. \u003C\u002Fp>","Kundenbedürfnisse frühzeitig erkennen ",{"__typename":257,"id":275,"ctaLink":218,"pgSharedText":276,"pgSharedTitle":279,"pgSharedCtaLink":218},"755",{"value":277,"processed":278,"format":262},"\u003Cp>Gemeinsam mit localsearch erarbeiten die Spezialistinnen und Spezialisten von Zühlke datengetriebene Anwendungsfälle. Zühlke berät localsearch bei der strategischen Ausrichtung und evaluiert den geeigneten Cloud-Anbieter für eine Datenplattform. Ein interdisziplinäres Data-Analytics-Team von Zühlke entwickelt innerhalb der ausgewählten Cloud die Datenplattform von localsearch zu einer nachhaltigen und automatisierten Lösung weiter und implementiert in enger Zusammenarbeit mit den Marketingverantwortlichen Anwendungsbeispiele, um die Wirksamkeit der Lösung zu verifizieren. \u003C\u002Fp>\r\n","\u003Cp>Gemeinsam mit localsearch erarbeiten die Spezialistinnen und Spezialisten von Zühlke datengetriebene Anwendungsfälle. Zühlke berät localsearch bei der strategischen Ausrichtung und evaluiert den geeigneten Cloud-Anbieter für eine Datenplattform. Ein interdisziplinäres Data-Analytics-Team von Zühlke entwickelt innerhalb der ausgewählten Cloud die Datenplattform von localsearch zu einer nachhaltigen und automatisierten Lösung weiter und implementiert in enger Zusammenarbeit mit den Marketingverantwortlichen Anwendungsbeispiele, um die Wirksamkeit der Lösung zu verifizieren. \u003C\u002Fp>","Beratung und technische Umsetzung aus einer Hand ",{"__typename":281,"id":282,"eyebrow":218,"pgQuoteRefQuote":283,"hideImage":218,"hideFunctionAndCompany":218,"bigQuote":218},"ParagraphPgQuote","1337",[284],{"status":7,"id":285,"promote":286,"quotePersonDesc":287,"quotePersonName":288,"quoteText":289,"profileImage":290,"title":310},"664",false,"Head of Online Services","Jean-Claude Hauser","Für uns war es wichtig, dass die Zühlke Spezialisten bei uns vor Ort waren und auf Augenhöhe mit unseren Entwicklern zusammenarbeiteten.",{"id":291,"sharedMediaLegend":218,"mediaImage":292,"name":309},"447",{"url":293,"width":294,"height":294,"alt":295,"title":218,"size":296,"mime":225,"variations":218,"quoteVariations":297},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fjean-claude-hauser-sympany.jpg",350,"Jean-Claude Hauser Sympany",15151,[298,301,304,307,308],{"name":299,"url":300,"width":294,"height":294},"FOCAL_POINT11_EXTRA_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_extra_small\u002Fpublic\u002Fimages\u002Fjean-claude-hauser-sympany.jpg.webp?itok=Tj_jUzqu",{"name":302,"url":303,"width":294,"height":294},"FOCAL_POINT11_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002Fjean-claude-hauser-sympany.jpg.webp?itok=C_tBXpGF",{"name":305,"url":306,"width":294,"height":294},"FOCAL_POINT11_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_medium\u002Fpublic\u002Fimages\u002Fjean-claude-hauser-sympany.jpg.webp?itok=7Bo7cQJQ",{"name":305,"url":306,"width":294,"height":294},{"name":305,"url":306,"width":294,"height":294},"jean-claude-hauser-sympany.jpg","Jean-Claude Hauser, Sympany ",{"__typename":257,"id":312,"ctaLink":218,"pgSharedText":313,"pgSharedTitle":316,"pgSharedCtaLink":218},"756",{"value":314,"processed":315,"format":262},"\u003Cp>Für die Entwicklung der Datenplattform wird Google als Cloud-Anbieter ausgewählt. In der Cloud entwickelt Zühlke eine Plattform, die Kundendaten aus unterschiedlichsten Quellen aggregiert. Basierend auf dieser Verknüpfung wird ein Machine-Learning-Modell implementiert, welches das Verhalten der Kunden analysiert und datenbasiert prognostiziert, ob diese in naher Zukunft abspringen werden. Damit können unzufriedene Kunden frühzeitig erkannt und Abgänge reduziert werden. \u003C\u002Fp>\r\n","\u003Cp>Für die Entwicklung der Datenplattform wird Google als Cloud-Anbieter ausgewählt. In der Cloud entwickelt Zühlke eine Plattform, die Kundendaten aus unterschiedlichsten Quellen aggregiert. Basierend auf dieser Verknüpfung wird ein Machine-Learning-Modell implementiert, welches das Verhalten der Kunden analysiert und datenbasiert prognostiziert, ob diese in naher Zukunft abspringen werden. Damit können unzufriedene Kunden frühzeitig erkannt und Abgänge reduziert werden. \u003C\u002Fp>","Datenbasierte Prognosen zum Kundenverhalten",{"__typename":318,"id":319,"caption":218,"imageRight":218,"pgSharedTitle":320,"pgSharedCtaLink":321,"textMedia":324,"pgSharedText":343},"ParagraphPgTextMedia","6747","Journey to the cloud",{"title":322,"url":323,"internal":286},"Erfahren Sie mehr über die Journey to the cloud","https:\u002F\u002Fwww.zuehlke.com\u002Fde\u002Finsights\u002Fcloud",{"id":325,"sharedMediaLegend":218,"mediaImage":326,"name":342},"1942",{"url":327,"width":328,"height":329,"alt":330,"title":218,"size":331,"mime":225,"variations":218,"textMediaVariations":332},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fcloud-journey.jpg",600,436,"Person sitting in front of computer ",148187,[333,336,337,338,341],{"name":334,"url":335,"width":328,"height":329},"FIXED_WIDTH_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_small\u002Fpublic\u002Fimages\u002Fcloud-journey.jpg.webp?itok=hWt67Hty",{"name":334,"url":335,"width":328,"height":329},{"name":334,"url":335,"width":328,"height":329},{"name":339,"url":340,"width":328,"height":329},"FIXED_WIDTH_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffixed_width_medium\u002Fpublic\u002Fimages\u002Fcloud-journey.jpg.webp?itok=7bHN3YqE",{"name":339,"url":340,"width":328,"height":329},"cloud-journey.jpg",{"value":344,"processed":345,"format":262},"\u003Cp>Der entscheidende Baustein, um Unternehmen innovativer, flexibler und schneller zu machen, ist eine funktionierende Cloud-Landschaft. Doch wie sieht der Weg dorthin aus? Lernen Sie mehr über die Journey to the cloud.\u003C\u002Fp>\r\n\r\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.zuehlke.com\u002Fde\u002Ffaq-cloud\" target=\"_blank\">\u003Cstrong>Häufig gestellte Fragen zu den Themen Cloud\u003C\u002Fstrong>\u003C\u002Fa> und Cloud Computing finden Sie auf unserer FAQ Seite.\u003C\u002Fp>\r\n","\u003Cp>Der entscheidende Baustein, um Unternehmen innovativer, flexibler und schneller zu machen, ist eine funktionierende Cloud-Landschaft. Doch wie sieht der Weg dorthin aus? Lernen Sie mehr über die Journey to the cloud.\u003C\u002Fp>\n\n\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.zuehlke.com\u002Fde\u002Ffaq-cloud\" target=\"_blank\">\u003Cstrong>Häufig gestellte Fragen zu den Themen Cloud\u003C\u002Fstrong>\u003C\u002Fa> und Cloud Computing finden Sie auf unserer FAQ Seite.\u003C\u002Fp>",[347],{"id":348,"name":349},"9","Einzelhandel & Konsumgüter",[351,354,357,360],{"id":352,"name":353},"110","KI",{"id":355,"name":356},"124","Cloud",{"id":358,"name":359},"875","Data",{"id":361,"name":362},"21","Softwareentwicklung",[364,402,427,452],{"id":365,"path":366,"sharedTeaserTitle":367,"sharedTeaserRefMedia":368,"sharedTaxrefIndustries":389,"sharedTaxrefExpertises":394},"26076","\u002Fde\u002Fcase-studies\u002Fms-direct-digitalisiert-die-logistik-im-einzelhandel","MS Direct digitalisiert die Logistik im 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