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BIBUS, ein international tätiges Familienunternehmen mit Fokus auf Systemintegration, Handel, Dienstleistung und Fabrikation möchte deshalb einen neuen Webshop als Vertriebskanal erstellen. BIBUS wächst stark: Neue Tochtergesellschaften entstehen und interne Services wie Marketing und IT werden wichtiger. Deshalb besteht der Bedarf für ein grundle­gendes Alignment der gesamten Organisation entlang einer gemein­samen digitalen Ambition. Für diese Aufgabe wendet sich BIBUS an Zühlke.\u003C\u002Fp>\r\n","\u003Cp>Die globale Konkurrenz rüstet digital auf. BIBUS, ein international tätiges Familienunternehmen mit Fokus auf Systemintegration, Handel, Dienstleistung und Fabrikation möchte deshalb einen neuen Webshop als Vertriebskanal erstellen. BIBUS wächst stark: Neue Tochtergesellschaften entstehen und interne Services wie Marketing und IT werden wichtiger. Deshalb besteht der Bedarf für ein grundle­gendes Alignment der gesamten Organisation entlang einer gemein­samen digitalen Ambition. Für diese Aufgabe wendet sich BIBUS an Zühlke.\u003C\u002Fp>","Webshop als neuer Vertriebskanal ",{"__typename":259,"id":279,"ctaLink":220,"pgSharedText":280,"pgSharedTitle":283,"pgSharedCtaLink":220},"15709",{"value":281,"processed":282,"format":264},"\u003Cp>Gemeinsam wird eine digitale Ambition entwickelt, welche BIBUS in Zukunft wettbewerbsfähig halten wird. Hypothesen werden aufgestellt und Themenfelder definiert, in welchen Handlungsbedarf zur Er­reichung der Ambition bestehen. Anschliessend werden die Findings mit den verschiedenen Ländergesellschaften sowie Kunden und Lieferanten validiert. Zudem werden Bedürfnisse und Erwartungen an die Holding abgeholt. Auf dieser Basis werden entsprechende strategische Initiativen abgeleitet.\u003C\u002Fp>\r\n","\u003Cp>Gemeinsam wird eine digitale Ambition entwickelt, welche BIBUS in Zukunft wettbewerbsfähig halten wird. 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Entscheidend für den Erfolg der Massnah­men ist die Akzeptanz in den Ländergesellschaften, weshalb während des ganzen Prozesses eng mit dem Verwaltungsrat, der Geschäftslei­tung sowie den wichtigsten Vertretern der Ländergesellschaften zusam­mengearbeitet wird und Change-Management-Massnahmen die Umset­zung begleiten. Die Digital Roadmap von Zühlke bildet die Basis für die erfolgreiche Weiterentwicklung von BIBUS.\u003C\u002Fp>\r\n","\u003Cp>Eine Roadmap priorisiert die konkreten Handlungsfelder und zeigt die Umsetzung in der Praxis auf. Entscheidend für den Erfolg der Massnah­men ist die Akzeptanz in den Ländergesellschaften, weshalb während des ganzen Prozesses eng mit dem Verwaltungsrat, der Geschäftslei­tung sowie den wichtigsten Vertretern der Ländergesellschaften zusam­mengearbeitet wird und Change-Management-Massnahmen die Umset­zung begleiten. 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