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phone",82467,"image\u002Fjpeg",[228,233,234,238,241],{"name":229,"url":230,"width":231,"height":232},"FOCAL_POINT32_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_3_2_small\u002Fpublic\u002Fimages\u002Fdigital-solution.jpg.webp?itok=sofQhobl",800,533,{"name":229,"url":230,"width":231,"height":232},{"name":235,"url":236,"width":222,"height":237},"FOCAL_POINT169_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_medium\u002Fpublic\u002Fimages\u002Fdigital-solution.jpg.webp?itok=dr2iVG0R",638,{"name":239,"url":240,"width":222,"height":237},"FOCAL_POINT169_LARGE","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_16_9_large\u002Fpublic\u002Fimages\u002Fdigital-solution.jpg.webp?itok=3Y4v5uTf",{"name":239,"url":240,"width":222,"height":237},"digital-solution.jpg",{"processed":244},"\u003Cp>Wie können traditionelle Banken langfristige Kundenbindung zu einer jungen, digitalaffinen Zielgruppe erreichen? Erfahren Sie mehr in unserer Success Story.\u003C\u002Fp>",{"id":218,"sharedMediaLegend":219,"mediaImage":246,"name":242},{"url":221,"width":222,"height":223,"alt":224,"title":219,"size":225,"mime":226,"variations":219},{"id":248,"sharedMediaLegend":219,"mediaImage":249,"name":255},"5168",{"url":250,"width":251,"height":252,"alt":253,"title":219,"size":254,"mime":226,"variations":219},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fthurgauer-kantonalbank-logo-klein.jpg",1635,536,"Logo Thurgauer Kantonalbank",63428,"thurgauer-kantonalbank-logo-klein.jpg",[257,264,273,279,312,322],{"__typename":258,"id":259,"ctaLink":219,"pgSharedText":260,"pgSharedTitle":219,"pgSharedCtaLink":219},"ParagraphPgText","23857",{"value":261,"processed":262,"format":263},"\u003Cul>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-lead\">Produktstrategie für frühzeitige und langfristige Kundenbindung\u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-lead\">Vorbereitung des strategischen Make\u002FBuy\u002FAdapt-Entscheids\u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\t\u003Cli>\r\n\t\u003Cp class=\"text-lead\">Entscheidungshilfe und Roadmap für die Geschäftsleitung\u003C\u002Fp>\r\n\t\u003C\u002Fli>\r\n\u003C\u002Ful>\r\n","\u003Cul>\n\t\u003Cli>\n\t\u003Cp class=\"text-lead\">Produktstrategie für frühzeitige und langfristige Kundenbindung\u003C\u002Fp>\n\t\u003C\u002Fli>\n\t\u003Cli>\n\t\u003Cp class=\"text-lead\">Vorbereitung des strategischen Make\u002FBuy\u002FAdapt-Entscheids\u003C\u002Fp>\n\t\u003C\u002Fli>\n\t\u003Cli>\n\t\u003Cp class=\"text-lead\">Entscheidungshilfe und Roadmap für die Geschäftsleitung\u003C\u002Fp>\n\t\u003C\u002Fli>\n\u003C\u002Ful>","full_html",{"__typename":258,"id":265,"ctaLink":266,"pgSharedText":269,"pgSharedTitle":219,"pgSharedCtaLink":272},"13348",{"title":267,"url":268,"internal":7},"Unsere Services für Banken","\u002Fde\u002Fbranchen\u002Fbanken-finanzdienstleister",{"value":270,"processed":271,"format":263},"\u003Cp>Als regionale Beratungs- und Vertriebsbank möchte die Thurgauer Kantonalbank (TKB) eine ganzheitliche Lösung für ihre digitalaffine Kundschaft entwickeln. Gemeinsam mit der TKB entwickelt Zühlke eine Produktstrategie sowie eine Roadmap.\u003C\u002Fp>\u003Cp> \u003C\u002Fp>","\u003Cp>Als regionale Beratungs- und Vertriebsbank möchte die Thurgauer Kantonalbank (TKB) eine ganzheitliche Lösung für ihre digitalaffine Kundschaft entwickeln. Gemeinsam mit der TKB entwickelt Zühlke eine Produktstrategie sowie eine Roadmap.\u003C\u002Fp>",{"title":267,"url":268,"internal":7},{"__typename":258,"id":274,"ctaLink":219,"pgSharedText":275,"pgSharedTitle":278,"pgSharedCtaLink":219},"13349",{"value":276,"processed":277,"format":263},"\u003Cp>Eine junge und digitalaffine Kundschaft nutzt zunehmend das kostenfreie Basisangebot von rein digitalen Banken. Die Bedürfnisse und Erwartungen dieser Kundinnen und Kunden möchte die TKB über alle Lebensphasen bedienen. Im Rahmen der Vorstudie wird ermittelt, ob mit einer eigenständigen Mobile-Lösung ein Differenzierungspotenzial gegenüber neuen Mitbewerbern besteht und damit die Marktdurchdringung gesteigert werden kann. Ziel ist es, ein einfaches Banking- Produkt zu bieten, um die Kundschaft möglichst früh und langfristig an die TKB zu binden. Eine Herausforderung dabei ist, dass die Lösung in den Bankkontext eingebettet werden muss. Eine Entscheidung über eine in die heutige Produktpalette integrierte Positionierung gegenüber einer eigenständigen Lösung muss getroffen werden.\u003C\u002Fp>\r\n","\u003Cp>Eine junge und digitalaffine Kundschaft nutzt zunehmend das kostenfreie Basisangebot von rein digitalen Banken. Die Bedürfnisse und Erwartungen dieser Kundinnen und Kunden möchte die TKB über alle Lebensphasen bedienen. Im Rahmen der Vorstudie wird ermittelt, ob mit einer eigenständigen Mobile-Lösung ein Differenzierungspotenzial gegenüber neuen Mitbewerbern besteht und damit die Marktdurchdringung gesteigert werden kann. Ziel ist es, ein einfaches Banking- Produkt zu bieten, um die Kundschaft möglichst früh und langfristig an die TKB zu binden. Eine Herausforderung dabei ist, dass die Lösung in den Bankkontext eingebettet werden muss. Eine Entscheidung über eine in die heutige Produktpalette integrierte Positionierung gegenüber einer eigenständigen Lösung muss getroffen werden.\u003C\u002Fp>","Digitalaffine Zielgruppe zieht es zu Neobanken",{"__typename":280,"id":281,"eyebrow":219,"pgQuoteRefQuote":282,"hideImage":219,"hideFunctionAndCompany":219,"bigQuote":219},"ParagraphPgQuote","13352",[283],{"status":7,"id":284,"promote":285,"quotePersonDesc":286,"quotePersonName":287,"quoteText":288,"profileImage":289,"title":311},"6274",false,"Leiter Digitale Kanäle, Thurgauer Kantonalbank","Marco Looser","Die kundenzentrierte Vorgehensweise in der Vorstudie sichert uns eine fundierte Entscheidungsbasis für die Planung der digitalen Kanäle.",{"id":290,"sharedMediaLegend":219,"mediaImage":291,"name":310},"5170",{"url":292,"width":293,"height":294,"alt":295,"title":219,"size":296,"mime":226,"variations":219,"quoteVariations":297},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002Fmarco-looser-tkb.jpg",490,600,"Marco Loser, Head of Digital Channels, Thurgauer Cantonal Bank",57307,[298,302,305,308,309],{"name":299,"url":300,"width":301,"height":301},"FOCAL_POINT11_EXTRA_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_extra_small\u002Fpublic\u002Fimages\u002Fmarco-looser-tkb.jpg.webp?itok=3MHXcHfO",400,{"name":303,"url":304,"width":293,"height":293},"FOCAL_POINT11_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002Fmarco-looser-tkb.jpg.webp?itok=-nIsH3-2",{"name":306,"url":307,"width":293,"height":293},"FOCAL_POINT11_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_medium\u002Fpublic\u002Fimages\u002Fmarco-looser-tkb.jpg.webp?itok=IKKj7q93",{"name":306,"url":307,"width":293,"height":293},{"name":306,"url":307,"width":293,"height":293},"marco-looser-tkb.jpg","Marco Looser, Thurgauer Kantonalbank",{"__typename":258,"id":313,"ctaLink":314,"pgSharedText":317,"pgSharedTitle":320,"pgSharedCtaLink":321},"13350",{"title":315,"url":316,"internal":285},"Mobile-Banking-Lösung: jetzt Live-Demo vereinbaren","https:\u002F\u002Fwww.zuehlke.com\u002Fde\u002Fmobile-banking-unverbindlicher-austausch-mit-zuehlke",{"value":318,"processed":319,"format":263},"\u003Cp>Spezialisten aus den Bereichen CX, Technologie und Business arbeiten\u003Cbr \u002F>\r\nzusammen in einem «One Team»-Ansatz. 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Auf Basis der erkannten Bedürfnisse wird als Positionierung eine Integration in das bestehende Angebot gewählt.\u003C\u002Fp>","Mit interdisziplinärem Team zur Produktvision",{"title":315,"url":316,"internal":285},{"__typename":258,"id":323,"ctaLink":219,"pgSharedText":324,"pgSharedTitle":327,"pgSharedCtaLink":219},"13351",{"value":325,"processed":326,"format":263},"\u003Cp>Anschliessend wird eine Produktvision und ein prototypisches Angebot entwickelt. Zudem wird die Lösung aus IT-Sicht beurteilt und der Make\u002F Buy\u002FAdapt-Entscheid strategisch vorbereitet. Dank der umsetzungsnahen, konkreten Handlungsempfehlungen und einer Roadmap kann die Geschäftsleitung effizient über das weitere Vorgehen entscheiden.\u003C\u002Fp>\r\n","\u003Cp>Anschliessend wird eine Produktvision und ein prototypisches Angebot entwickelt. Zudem wird die Lösung aus IT-Sicht beurteilt und der Make\u002F Buy\u002FAdapt-Entscheid strategisch vorbereitet. 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