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Was einst als klassisches Punktesystem begann, hat sich zu einer zentralen Plattform für Services rund um den Einkauf entwickelt. Auch die App – digitaler Zugangspunkt für Millionen Mitglieder – wurde laufend optimiert. \u003Cbr>\u003Cbr>Das Coop-Team wollte herausfinden, wie die bestehenden Angebote zur Attraktivität und Relevanz der App beitragen – und wo ungenutztes Potenzial steckt. Ziel war es, die App als Dreh- und Angelpunkt in die Welt der Supercard-Partner zu etablieren und durch neue sowie verbesserte Services zusätzlichen Mehrwert zu schaffen.\u003C\u002Fp>",{"__typename":260,"id":295,"ctaLink":219,"pgSharedText":296,"pgSharedTitle":298,"pgSharedCtaLink":219},"31380",{"value":297,"processed":297,"format":264},"\u003Cp>Für diese Aufgabe holte Coop die Retail- und Customer-Experience-Expert:innen von Zühlke an Bord. 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So entstand ein umfassendes Bild der Anforderungen und Optimierungsmöglichkeiten – sowohl aus Kunden- als auch Unternehmenssicht.\u003C\u002Fp>","Mit Outside-in zum Erfolg",{"__typename":300,"id":301,"eyebrow":219,"pgQuoteRefQuote":302,"hideImage":269,"hideFunctionAndCompany":269,"bigQuote":269},"ParagraphPgQuote","31381",[303],{"status":7,"id":304,"promote":269,"quotePersonDesc":305,"quotePersonName":306,"quoteText":307,"profileImage":308,"title":328},"26555","Head of Digital Services, Coop","Fabian Pachlatko","Zühlke hat uns beim Prozess unterstützt, relevante Kundeninsights zu generieren und davon systematisch Potentiale für künftige Services abzuleiten.",{"id":309,"sharedMediaLegend":219,"mediaImage":310,"name":327},"171929",{"url":311,"width":312,"height":312,"alt":306,"title":219,"size":313,"mime":226,"variations":219,"quoteVariations":314},"https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fimages\u002FFabian%20Pachlatko.jpg",1024,323942,[315,319,322,325,326],{"name":316,"url":317,"width":318,"height":318},"FOCAL_POINT11_EXTRA_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_extra_small\u002Fpublic\u002Fimages\u002FFabian%20Pachlatko.jpg.webp?itok=OlMTVfCo",400,{"name":320,"url":321,"width":231,"height":231},"FOCAL_POINT11_SMALL","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_small\u002Fpublic\u002Fimages\u002FFabian%20Pachlatko.jpg.webp?itok=MaL2JroX",{"name":323,"url":324,"width":312,"height":312},"FOCAL_POINT11_MEDIUM","https:\u002F\u002Fcms.zuehlke.com\u002Fsites\u002Fdefault\u002Ffiles\u002Fstyles\u002Ffocal_point_1_1_medium\u002Fpublic\u002Fimages\u002FFabian%20Pachlatko.jpg.webp?itok=2AeasT3p",{"name":323,"url":324,"width":312,"height":312},{"name":323,"url":324,"width":312,"height":312},"Fabian Pachlatko.jpg","Fabian Pachlatko, Coop",{"__typename":260,"id":330,"ctaLink":219,"pgSharedText":331,"pgSharedTitle":333,"pgSharedCtaLink":219},"31382",{"value":332,"processed":332,"format":264},"\u003Cp>Der datenbasierte Outside-in-Ansatz orientierte sich dabei an der bewährten\u003Ca href=\"https:\u002F\u002Fwww.coursera.org\u002Farticles\u002Fjobs-to-be-done\" target=\"_blank\"> ‘Jobs-to-be-Done’-Methodologie\u003C\u002Fa>. 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