Customer Experience

RhB InnoTren: let ideas flow on the move

Together with RhB and HTW Chur, Zühlke has developed the InnoTren: a rolling workshop space for creative problem-solving.

Customer benefits

  • Development in the design thinking process
  • Project management, from the concept and test phase through to launch
  • Integration in the innovation strategy



The InnoTren perfectly fits the RhB innovation strategy. We very much appreciated the pleasant collaboration with the Zühlke team.

– Dr. Renato Fasciati, Director of RhB

A symbol of the innovation process

These days, a company’s capacity for innovation is of major importance. This is also true for the transport sector and the Rhaetian Railway (RhB). The innovation process at RhB is encapsulated by the InnoTren: this moving meeting room hosts creative workshops and brainstorming seminars, while the Grison Alps roll by outside. The InnoTren can be booked by companies, associations and organisations, and is also used by RhB for internal events.


From idea to end product

The InnoTren was jointly developed by RhB, the University of Applied Sciences HTW Chur, and Zühlke using the design thinking method: from the first idea and initial concepts, through multiple prototypes and finally to the market-ready product, the idea was continually tested, and the perfect implementation honed.


The best ideas pop up while on the move

The revamped Glacier Express carriage offers a creative working atmosphere for teams of up to 15 people. The InnoTren is equipped with a 75” screen, height-adjustable tables, flipcharts and white- boards. The rolling meeting room can be booked online at


Your contact

Let's talk about your future

Photo: Ms Nele Eckstein

Nele Eckstein

Business Solution Manager
Customer Experience