With the Bring! app, you can create and share shopping lists from a wide variety of products. Personalized and customized experiences are the key elements based on which the mobile shopping list aims to differentiate itself on the market. A feasibility study was conducted to see how an automated, individual customer experience could be created for the Bring! shopping list with data analytics.
Experts from Zühlke held an innovation workshop together with the customer. A jobs-to-be-done analysis helped identify the specific starting points: shopping cycles and product groups.