dormakaba is one of the leading providers of highquality security and access solutions worldwide. In order to differentiate itself from its competitors, dormakaba wanted to evolve from a product manufacturer to a digital service provider. Zühlke supported dormakaba with the development of the vision, the elaboration of the business case, and the implementation of the web-based access solution «Kaba exivo». It enables specialist suppliers to plan, sell, install, and maintain digital access systems. Users can easily operate and monitor their system – or outsource the service to specialist partners.
How can we increase our market share? How can we use digitization to tap into new market opportunities? Zühlke and dormakaba answered these questions using the «Stars2Road» innovation method. Together with dormakaba, Zühlke defined the vision and the target groups, and elaborated the business case in workshops. Use cases were determined with business representatives and visualized in a customer experience chain. The supporting IT functionality was specified for the individual process steps. The team prioritized the IT features according to customer benefits and implemented them in several cycles using an agile process. Customers were regularly invited to provide feedback to user interface prototypes. As a result, Zühlke usability experts delivered a holistic user experience.
"Digitalisation opens up new opportunities: product manufacturers become comprehensive service providers and bind their customers more closely to themselves with inspiring experiences. Benefit from our experience in Swiss industry."