Braun is a globally leading brand in the field of electrical appliances and has been setting design standards since the 1950s. The Zühlke team had two main tasks in this project: one was to identify fundamentally new approaches to hair epilation and the other was to develop revolutionary drive concepts.
The team made use of its tried and trusted idea generation process for both tasks.
Senior Business Development Manager
"More and more patients and physicians look for innovation and usability in medical products - customer enthusiasm is necessary for your differentiation. New markets open up and product approvals need to be attained fast. Let us develop your digital strategy together!"