Simplified interaction between health insurance companies and their customers

The prototype for a mobile app for health insurers was created in only five weeks. The result highly impressed the first users at the customer’s live demo event.

The benefits in a nutshell

  • At a customer event, Adcubum delighted the future users of their prototype
  • New market opportunities in the B2C sector opened up
  • The visionary prototype is the first of an expandable series of end-user applications



Together with Zühlke, we succeeded within just five weeks in developing a fully functioning and easy-to-use prototype, which delighted test users with its handling.

– Walter Meister, CTO at Adcubum

Preparing the ground

Due to its strategic growth strategy, Adcubum, a leading provider of core systems for health insurers, wanted to extend its existing B2B applications to B2C solutions. To begin with, an end-customer portal was to be developed as a mobile app that is intuitive to operate and built on a modular basis. Good integration with the core system was a further important criterion.


The recipe for interaction

In close collaboration, Adcubum and Zühlke developed a prototype for the live demonstration at a customer event. This time-sensitive project succeeded with the help of Zühlke's «Rent a Start Up»; a model that includes coaching at speed-boat pace as well as Zühlke’s entire innovation and implementation expertise and extensive experience in agile projects.



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Photo: Mr Lukas Urech

Lukas Urech

Director Business Development