First, Zühlke analysed the existing R&D organisation and its integration with Marketing and Operations, in order to point out substantial optimisation potentials and fields of operation. Building on this, a model for the reorientation of the R&D functions was compiled and converted: Reorganisation and the focusing of the entire R&D functions achieve the following goals with unchanged investments:
Trebling of the number of product introductions was made possible.
Halving “time to market” for new products to 6 to 12 months.
New product and process understanding as a condition for the successful use of platforms
Improved industrialisation of the products.