Customer Experience

Innovation competence + customer focus = success in the experience economy

The customer's perspective is a central success factor in innovation projects. We make sure that a strategy fits into the customer's world and reduce the risk that products, services or processes fail to meet actual market demands.

Key questions

  • Do you use your customers' pain points as drivers of innovation?
  • Do you promote customer orientation in your company?
  • Do you collect and use data systematically to understand and influence your customers' behaviour?
  • Is the customer experience part of your (digital) strategy?


The direct route to results

  • Customer experience fitness check: In a half-day workshop, we check how flexibly your company is reacting to changed customer behaviour today.
  • Customer experience mapping: We analyse your customer journey, gather customer insights and identify potential for innovation in your customer experience.
  • Customer experience innovation: Depending on the optimisation needs, we harmonise existing products or develop new goods and services, from the initial idea to market readiness. 
  • Customer experience tracking: Continuous monitoring of customer experience activities and ongoing development.


Your contact

Let's talk about your future

Photo: Ms Nele Eckstein

Nele Eckstein

Principal Consultant
Customer Experience

Zühlke Blog

Come discuss with us topics such as Customer/ User Experience, Business Innovation, Digital Transformation and several other Markettrends on our Zühlke blog!