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Customer Experience

Innovation competence + customer focus = success in the experience economy

The customer's perspective is a central success factor in innovation projects. We make sure that a strategy fits into the customer's world and reduce the risk that products, services or processes fail to meet actual market demands.

Key questions

  • Do you use your customers' pain points as drivers of innovation?
  • Do you promote customer orientation in your company?
  • Do you collect and use data systematically to understand and influence your customers' behaviour?
  • Is the customer experience part of your (digital) strategy?

 

The direct route to results

  • Customer experience fitness check: In a half-day workshop, we check how flexibly your company is reacting to changed customer behaviour today.
  • Customer experience mapping: We analyse your customer journey, gather customer insights and identify potential for innovation in your customer experience.
  • Customer experience innovation: Depending on the optimisation needs, we harmonise existing products or develop new goods and services, from the initial idea to market readiness. 
  • Customer experience tracking: Continuous monitoring of customer experience activities and ongoing development.

 

Your contact

Let's talk about your future

Photo: Ms Nele Eckstein

Nele Eckstein

Principal Consultant
Customer Experience

Zühlke Blog

Come discuss with us topics such as Customer/ User Experience, Business Innovation, Digital Transformation and several other Markettrends on our Zühlke blog!

Why insurers need to harness the power of purpose

March 17, 2019

In over-saturated markets, the question of the purpose of companies is enjoying a renaissance. As a In over-saturated markets, the question of the purpose of companies is enjoying a renaissance. As a In over-saturated markets, the question of the purpose of companies is enjoying a renaissance. As a

Warum Versicherer die Macht des «Purpose» nutzen müssen

March 17, 2019

In übersättigten Märkten erlebt die Frage nach dem «Warum», dem Sinn, von Unternehmen eine Renaissan In übersättigten Märkten erlebt die Frage nach dem «Warum», dem Sinn, von Unternehmen eine Renaissan In übersättigten Märkten erlebt die Frage nach dem «Warum», dem Sinn, von Unternehmen eine Renaissan

Warum Versicherer den Fokus auf Customer Experience verlagern sollten

March 15, 2019

Die Digitalisierung macht den Versicherungskunden zum Dreh- und Angelpunkt von Angeboten. Strategisc Die Digitalisierung macht den Versicherungskunden zum Dreh- und Angelpunkt von Angeboten. Strategisc Die Digitalisierung macht den Versicherungskunden zum Dreh- und Angelpunkt von Angeboten. Strategisc

Reshaping Customer Experience in Insurance

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