Successful products speak your users’ language.

Successful products speak your users’ language.

Successful products speak your customers’ language, from their visual appearance, to user interaction and operation, and to the content. They tie in perfectly with the rest of your portfolio and your customers’ chain of experience, and are designed to meet their needs and goals. At Zühlke, designing the customer experience and products is an integrated process, which takes place directly alongside development and involves close cooperation with the development team. This is a cost-efficient approach and, during the development process, Zühlke continuously tests feasibility and the customer experience. Experience prototyping is a method for testing new ideas at an early stage and for pursuing target-oriented concepts. Depending on requirements, Zühlke also takes into consideration any applicable norms and standards, for example for medical devices.

Experience and design: an integrated process

At Zühlke, we take a one team approach to deliver solutions from a single source, because user experience and industrial design face stiff competition in the field of development of electronic and industrial products and systems. Designers and developers create the product within a single team and use the same development process. This shortens communication channels and ensures feasibility.

Experience prototyping

Before and during the development process, Zühlke continuously tests feasibility and the customer experience. Tangible prototypes are developed early on, and tested with your customers. We only follow up on concepts and ideas that will deliver the desired benefits. In this way, we develop products that are technically feasible, achieve business goals, and are designed to meet actual customer needs, thereby delighting them.
 

Our Experts
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Marcel Brunschwiler

User Experience

marcel.brunschwiler@zuehlke.com

+41 43 216 6848

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Markus Föllmi

Produktinnovation

markus.foellmi@zuehlke.com

+41 78 719 7784

Success Stories

HoloLinc®: faster delivery and a great customer experience

thyssenkrupp devised a digitalised sales process to improve efficiency and the customer experience. Zühlke implemented the project in record time.

Parking meter for the Internet of Things

Taxomex produces parking solutions. In cooperation with the company, Zühlke develops the latest generation of parking meters - from the housing and electronics, to Digitalparking’s web portal.

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