Create a breakthrough idea in four steps
- Identification: In the identification phase, market needs and requirements are recorded and analyzed.
- Creativity: In a brainstorming workshop, your staff members, together with Zühlke specialists, generate 50 or more ideas, out of which 5–10 concept sketches are prepared and further developed.
- Exploration & rating: The feasibility is quickly checked with rapidly implemented models, demonstrators or simulations. Some initial surveys help to determine the market potential. These results are then included in the framework of a moderated review workshop and the three most promising ideas are evaluated.
- Planning: In the final phase, a decision is taken as to which concept should be realized. The portfolio and project planning begin.