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Customer Experience

Innovation competence + customer focus = success in the experience economy  

Innovation competence and strategic customer focus are ingredients for success in the Experience Economy. Together with our partner Stimmt AG, we develop thrilling customer experiences. Improved added value is the result.

Key questions

  • Do you use your customers' pain points as drivers of innovation?
  • Do you promote customer orientation in your company?
  • Do you collect and use data systematically to understand and influence your customers' behaviour?
  • Is the customer experience part of your (digital) strategy?


The direct route to results

  • Customer experience fitness check: In a half-day workshop, we check how flexibly your company is reacting to changed customer behaviour today.
  • Customer experience mapping: We analyse your customer journey, gather customer insights and identify potential for innovation in your customer experience.
  • Customer experience innovation: Depending on the optimisation needs, we harmonise existing products or develop new goods and services, from the initial idea to market readiness. 
  • Customer experience tracking: Continuous monitoring of customer experience activities and ongoing development.


Your contacts

Let's talk about your future

Photo: Mr Roland Sailer

Roland Sailer

Consulting Director
Experience Innovation

Photo: Ms Claudia Scherrer

Claudia Scherrer

Senior Consultant
Customer Experience

Zühlke Blog

Come discuss with us topics such as Customer/ User Experience, Business Innovation, Digital Transformation and several other Markettrends on our Zühlke blog!