Zühlke's assessment
1. New opportunities through structural change
The energy industry is in the midst of a radical renewal process. Conventional structures will change. The restructuring throughout the entire value chain as well as the liberalization of the markets offer new opportunities for providers. They can differentiate themselves from competitors by adopting innovative solutions. Renewables are less predictable, but strategically important for future diversification.
End customers are increasingly using mobile devices and becoming ever more networked and digitalized. They take center stage and also demand a compelling digital customer experience from their energy providers.
2. The key issues for energy suppliers
• How can I strengthen customer loyalty?
• How do I deal with cost pressure, and how can I create cost transparency?
