The world we live in has become faster, more complex, less predictable. Uncertainties increase. Options multiply. For some people, it has become a challenge simply to keep up with daily life. Naturally, these developments lead to a shift in how people look at and act within the world. The way consumers interact with companies and brands also changes, of course. This changed consumer behaviour, new information- and inspiration sources, new business models and new technologies increase the pressure for companies to innovate.
Established customer journeys change, touchpoints change. Businesses must react and adapt to this through innovation. They are well-advised to put the customer at the very centre of their efforts. Yet, the Swiss Commerce Industry seems to be struggling to keep up with these changing demands. Is it due to the slowed speed with which the industry reacts to current trends? Or is it the complexity of delivering a brand experience to customers through different channels? Or do the existing business models simply no longer work?
Zühlke enables retail companies tapping into the digital age of the consumer by helping them to offer a seamless on- & offline customer experience to an increasingly empowered customer and by helping then identifying and adopting game-changing technologies to unlock the power of innovative business models in physical and digital spaces.
Get to grips with basic user-oriented concepts and methods which actually work in practice.
What new challenges do businesses face in the digital age? What agile principles and theories will help me become more flexible, innovative and faster
What are artificial intelligence and machine learning? What techniques exist and in what areas can they be used?