Digitalisation in Pharma

The entire healthcare market is turning into a more patient-driven health ecosystem. Patient-centricity is key with regard to the long-term care of chronically ill patients. Digital technologies are providing more potential than ever in this field – while simultaneously changing the competitive landscape for all market players. They present new challenges and opportunities alike.

Digital technologies can help you to...

Customer Access

Only 5% of all patients participate in clinical studies – and 30 % of those participants drop out before all data is collected by the research group. This situation can be improved with the help of technology

New Entrants with Customer Access

A patient’s willingness to share clinical data with the pharmaceutical industry is hampered by his or her lack of trust in said industry. This can be changed for the better by making patients the center of all activities and by putting them in control of their own data while also offering improved patient outcomes with the help of digital applications.

Prescription Digital Therapeutics

The entering of big tech companies into the healthcare industry changes it completely – as those companies take a user-centric and data-driven approach to healthcare. What is needed, however, is a smart combination of biological know-how and digital solutions.

Outcome Based Reimbursement

More and more legislators and payers are demanding proof of the effectiveness and efficiency of pharmaceutical and medical products. The solution to that could be digital biomarkers that can measure the health outcome in real time.

Clinical Trials

Not only drugs can treat diseases, but software and medical apps can also be used as part of therapies to improve health outcomes.

Our Experts
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Daniel Diezi

Contact person Switzerland

Daniel.Diezi@zuehlke.com

+41 31 561 3946

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Jan Horvat

Contact person Germany

jan.horvat@zuehlke.com

+49 6196 777 54 454

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Nikolaus Kawka

Contact person Austria

Nikolaus.Kawka@zuehlke.com

+43 120511 6821

Insights on Pharma

Nov. 18, 2019

How To Enrich The Doctor-Patient Relationship

There is a change taking place in the healthcare industry right now – from a research and product-driven to a patient-centric perspective: Many efforts are currently being made to understand the pa...

Nov. 18, 2019

Reclaiming your healthcare data

The amount of global healthcare data is increasing dramatically. Whereas back in 2013, we only generated around 153 exabytes of healthcare data, this number is projected to rise to as much as 2,314...

Nov. 18, 2019

For A Better Health Outcome: Bringing together AI and Physicians for an Augmented Intelligence

The pharma industry has a decisive role in the ongoing digitalization process, being one of the main drivers of health innovation. By using Artificial Intelligence (AI) wisely and in close cooperat...

Big Pharma and Big Tech – Challenges and Opportunities

According to Deloitte, the health market will be a $10 trillion business by 2022. Obviously, there are many different players that want to have a slice of that pie. This creates an increasingly competitive situation, especially between Big Pharma and Big Tech.

Big Pharma and Big Tech – Challenges and Opportunities Part 2

The healthcare industry faces an increasingly competitive situation, especially between Big Pharma and Big Tech. We have just argued, that both sides would benefit from a more collaborative approach. Now, we will show what such a collaboration could look like.

Zühlke Use Case – Realizing voice-controlled medical chatbots

As human-like speech recognition and smart speakers are booming, voice is the next human-machine interface. But what exactly are the benefits of voice-controlled medical chatbots? How do they work? And how can you realize one? Learn more in the slides from our expert Stefan Weiss.

Why Zühlke

Zühlke supports you in evaluating and realizing digital technologies within your organisation and product portfolio: we develop medical software, algorithms and devices customized for your specific needs. Customer satisfaction is our main goal, it is what drives us – and that is why we can look back onto more than 10.000 successful innovation projects during the last 50 years. 

Zühlke is the right partner for you because we are: 

  • Reliable. Our interdisciplinary teams ensure that digital health projects are finished on time and within your budget – thanks to our agile method which is in accordance with the medical quality management guideline ISO 13485. 
  • Technologically competent. From medical devices and sensor development to machine learning algorithms and blockchain solutions – we share our valuable knowledge of the latest hardware and digital technologies with you. 
  • Independent but well connected. Strong partnerships with leading cloud providers such as Microsoft, Amazon and Google as well as a network of highly innovative partner companies guarantee that you get the technology that suits your demands. 
  • Big. Size does matter – and thanks to over 1200 employees at 14 locations, we can handle large projects everywhere in the world.
     

Our Success Stories

AI Based Diagnostics Application

A pharma company wanted to provide physicians with a diagnostics application based on Artificial Intelligence (AI) that supports the differential diagnosis of specific diseases.

Automated Classification of Diseases from Medical Reports

Medical patient reports need to be classified with disease codes. At the University Hospital in Berne, this process was manually performed by a coding team consisting of highly trained doctors.

Medical Grade Device Connectivity

A global medical company wanted to improve their products and services by adding connectivity to their devices.

Polypharmacy for Medical Treatments 100

A swiss company runs and maintains a platform for interaction checks for medical treatments.

Our Partners

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Customer Access

Challenge

The sharing of clinical data with the pharmaceutical industry is hampered by society’s lack of trust. Nevertheless, the  gap between the company providing medical products / pharmaceuticals and the patient is closing with the help of easy-to-use devices and services. They  link their users directly to the manufacturer and can facilitate the enrolment in clinical trials and improve their quality and speed as well as that of AI-supported drug discovery. In that way, they build trust, improve adherence and provide valuable data – those enable a continuous improvement of products and processes as well as an improved R&D productivity. 
 

Why Zühlke is the right partner for you: 

For decades, we have been offering valuable services and devices that provide added value for consumers and patients – and we will continue to do so, thereby helping you to get closer to the patient. With the help of our UX/CX team, medical devices/apps will become a communicative link between the pharma industry and the consumers. They will give you a chance to gain the patient’s trust. 
 

What Zühlke can do for you: 

  • Connect you with patients 
  • Realize medical grade connected devices
  • Build digital health platforms

 

New Entrants with Customer Access

Challenge

As the market for medical products continues to grow, it attracts more and more companies who want to have their share of it – even those beyond the established healthcare players. Big Tech companies such as Google and Apple are turning into challenging competitors for pharmaceutical companies as they have already mastered digital processes, data handling and customer experience. However, these tech companies are missing a key requirement: they do not have a profound knowledge of the human body and biology. Healthcare companies do possess that knowledge – so we should combine the best of both worlds! Let us dare to master digital approaches, combining insights from digital biomarkers with high-end biological processes.
 

Why Zühlke is the right partner for you: 

We have highly trained and experienced specialists who know how to speak the languages of both worlds. They understand the biology and the needs of concepts such as GxP as well as cloud-based, scalable and safe architectures for data handling – and their expertise enables you to reach out and connect you to the world of the Big Tech companies. Together with our digital consultants, the cloud and platform experts and our UX/CX team, we will help you to raise your digital products and services to the next level, thus ensuring a fast time to market.
 

What Zühlke can do for you: 

  • Develop medical grade data algorithms  
  • Connect you with patients 
  • Realize medical grade connected devices
  • Build digital health platforms
  • Accelerate the time to market

 

Prescription Digital Therapeutics

Challenge

It is proven that not only drugs can cure diseases. Software and medical apps can be used as part of therapies as well – and they help to improve the outcome. The potential of Software as a Medical Device (SaMD) is huge. Companies that develop digital therapeutics now can shape the market and gain an edge over the competition. However, the incentives to adopt digital therapeutics are often insufficient – providers, payers, and pharmaceutical companies need to be assured of their usefulness, for instance with better proof of their efficacy by clinical outcome. 
 

Why Zühlke is the right partner for you: 

The payers might not be ready yet – but the technology is. With our proven expertise in the development of SaMD for therapeutics and our excellent User Experience Team, we can design, develop and run your digital therapeutics idea. We understand the regulatory requirements with regard to developing products such as IEC 62366 and our cross-industry experience guarantees that your solution will be state-of-the art and loved by your users.
 

What Zühlke can do for you: 

  • Develop medical grade data algorithms  
  • Connect you with patients 
  • Realize medical grade connected devices
  • Build digital health platforms
  • Accelerate the time to market

 

Outcome Based Reimbursement

Challenge

Increasingly demanding regulatory requirements – regarding the proof of effectiveness and efficiency of pharmaceuticals and medical products – have to be met. Therefore, what has been true for a while in other markets, will also be true for the world of pharmaceutics sooner rather than later: structured collection of data, its analysis and storage will become key factors for making processes and products more efficient and for opening the door to new business models. The modern world is going to be connected, digital and data driven.
 

Why Zühlke is the right partner for you: 

We have the technical competence to develop smart connected sensors in order to gather digital biomarkers – and we can also help you to directly engage with patients, using modern frontends and an outstanding user experience. This leads to a more efficient collecting of patient reported outcomes (PRO). Building and running production scale digital data platforms and using machine learning to generate valuable information from the collected data, we are the right partner for all pharmaceutical companies that want to get more insights into health outcomes – directly from the patients.
 

What Zühlke can do for you: 

  • Develop medical grade data algorithms  
  • Connect you with patients 
  • Realize medical grade connected devices
  • Build digital health platforms

 

Clinical Trials

Challenge

Only 5% of all patients participate in clinical studies – and 30 % of those participants drop out before all data is collected by the research group. As a result, around 80% of clinical studies miss their enrolment deadlines and more than 35% of research sites miss their enrolment targets. Clinical trials are costly and time consuming, revenue losses can go up to a million per day. Thus, it is crucial to embrace a “first time right” mindset while putting effort into making the whole process fast. Start your clinical trials with your fixed core product, an engaging frontend and intelligent data applications to make the experience for patients as convenient as possible. 
 

Why Zühlke is the right partner for you: 

With its UX and CX team, Zühlke can help you develop digital solutions that make participating in clinical trials easier while also ensuring a reliable trial setup and minimizing dropouts through providing an easy to use and inspiring frontend. With our experience in the handling and processing of data, we will support you in choosing an architecture for your clinical trial setups that is both easy to maintain and effortless. Embrace the “if you fail, fail fast” mentality and put your product to the test at the earliest possible stage – with the help of Zühlke experts.
 

What Zühlke can do for you: 

  • Develop medical grade data algorithms  
  • Connect you with patients 
  • Realize medical grade connected devices
  • Build digital health platforms
  • Accelerate the time to market