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User-Oriented Development

From Stars to Road

Generate ideas using fun methods. Mature, firm up and select ideas. Deepen understanding of course content and learn to apply it in practice in a realistic innovation project.


Stars to Road (S2R) is an innovation toolkit designed to facilitate the process of getting ideas down from the stars and on the road as innovation. Based on customer needs, it enables you to generate, firm up and analyse ideas and take them forward to market readiness.

A realistic innovation project will be used to enable course participants to get to grips with S2R’s creativity, exploration and selection modules:

  • Creativity – is about expanding horizons and generating useful ideas.
  • Exploration – this module is about using an iterative process to firm up ideas.
  • Selection – once firmed up, ideas are then refined, presented and analysed in order to pick out the best.

Lots of practical work and interactivity help participants take the course content on board. A photographic record of the workshop content will be provided as an aide memoire.


Participants will be taught an easy to learn visual toolkit of techniques for developing new products and services tailored to customer needs, and for bringing these products and services to market.

Target group

The course is aimed at people facing the challenge of discovering new products, services and markets.

Scheduling Overview