Marketing are on the phone again. “When is the product going live?”
You wish you could tell them, but the truth is – you just don’t know.
You’ve got several digital teams working on multiple features across multiple products. They’re working fast, but it’s complex, so you have no idea when you can launch.
Meanwhile, your business is trying to co-ordinate the roll-out, alert customers, predict the cashflow – is it any wonder ‘predictability’ is what organisations crave?
Yet it’s so often the missing piece of the puzzle.
Listen to Susan Engel, Lead Consultant at Zuhlke, talk about it here in the first of a series of videos addressing Predictability.