At the same time, the overall business environment was covered, along with current trends. To increase the chances of success, Zühlke conducted three innovation days with different groups at separate times. The input of experience from employees from the sales regions ensured that the ideas were suitable for being put into practice later on.
In a second step, Zühlke experts illuminated the available product series and markets in a SWOT analysis. The requirements were then condensed into about 50 core claims, and the limits of the system were defined.
The third step involved summarizing the requirements that had been cleared with Sales. The customers’ development team used this specifications document as a basis for the development of an innovative products.