A first version of the MySwisscom App had already been launched and had achieved very high download rates. Swisscom needed to take steps to ensure that this success was reflected in customer ratings for the app. Customers had been quick to appreciate and utilise the ability to administer their accounts, but they also demanded high standards of usability and stability. Swisscom wanted to achieve even better customer acceptance, implement findings from the first version and add important features. Based on its experience to date, Swisscom decided to implement native versions of MySwisscom 2.0 for iOS and Android and a separate web application.
Working closely with the business and design departments, the Zühlke team adapted the requirements to the limitations imposed by the small screen space and the native usability concept.