A pragmatic approach based on Zühlke’s proven ‘6 Dimensions of Innovation Management’ framework was selected. Data was collected (by studying development processes and KPIs, observations at development meetings, written and oral surveys), analysed, consolidated and interpreted. Zühlke consultants discussed the assessment report and the areas where a need for action was identified with the client’s management team. An action plan aimed at realising optimisation potential was produced in collaboration with the head of R&D. The action plan provided for a range of situation-appropriate measures tailored to the different staff grades within the company.