Initial product ideas were then derived from the categorization of these approaches and presented to all participants. Later, participants from different units in the company (Engineering, Marketing, Production) gave power presentations.
These talks yielded valuable suggestions on adding depth to and fleshing out the product ideas generated earlier. With the help of an innovation referee, the participants selected five ideas to pursue. Evening chats helped to promote the international exchange and gave participants a chance to get to know each other better.
Day two began with a summary of the previous day. The top five product ideas were discussed. New ideas were added, others were dropped. Three groups separately drew up rough plans for the top five product ideas, taking into consideration costs and deadlines, opportunities and risks. Then the groups were all brought back together to consolidate the group work and determine how to proceed.