Braun is a globally leading brand in the field of electrical appliances and has been setting design standards since the 1950s. The Zühlke team had two main tasks in this project: one was to identify fundamentally new approaches to hair epilation and the other was to develop revolutionary drive concepts.
The team made use of its tried and trusted idea generation process for both tasks.
- Identification of the issue. The analysis of the existing product exposed advantages and disadvantages and defined the task at hand more precisely.